AWS Partner Network Marks 10 Years, Ruba Borno’s First 120 Days

Borno and AWS Marketplace head Stephen Orban reflect on the past, dive into the present and predict the future.

Kelly Teal, Contributing Editor

April 27, 2022

10 Slides

April is an auspicious month for Amazon Web Services. That’s because, four months into 2022, the company is marking the tenth anniversary of its channel program – the AWS Partner Network – and, consequently, the AWS Marketplace.


AWS’ Ruba Borno

Channel_Futures_Signature_Series_Logo-300x300.pngOn top of that (and of keen interest to Channel Futures readers), April also ushered in the first 120 days of Ruba Borno’s installment as vice president of worldwide channels and alliances at AWS. Recall that Borno took over from Doug Yeum at the end of last year. In Channel Futures’ first-ever interview with Borno, we dive into what she’s accomplished so far and how she views managed service providers. We also ask Borno what she has found challenging, and what she’s expecting for the next decade of the AWS Partner Network. In short, we cover a lot of ground with Borno in the slideshow above.


AWS’ Stephen Orban

Finally, we caught up with Stephen Orban, too, who leads AWS Marketplace. Given the importance of AWS Marketplace to the AWS Partner Network, we wanted to explore how far Marketplace has come in a decade and what’s ahead. Some changes have taken place as well that partners will want to know.

We’ve got a full look into the AWS Partner Network’s first 10 years, Borno’s first few months on board, and what that all means for Channel Futures readers.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Kelly Teal or connect with her on LinkedIn.


Read more about:


About the Author(s)

Kelly Teal

Contributing Editor, Channel Futures

Kelly Teal has more than 20 years’ experience as a journalist, editor and analyst, with longtime expertise in the indirect channel. She worked on the Channel Partners magazine staff for 11 years. Kelly now is principal of Kreativ Energy LLC.

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like