6 Stats to Know When Selling Hybrid IT Services

The research shows that due to influences such as customer demand and cost-effectiveness, hybrid IT is becoming the standard among enterprises, but CTOs and CIOs are taking various routes to get there.

Kris Blackmon, Partner Marketing Director

March 22, 2017

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6 Stats to Know When Selling Hybrid IT Services

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New research from analyst firm 451 and Dimension Data sheds some light on IT leaders’ plans for today’s most transformative technologies. The report, Success Factors for Managing Hybrid IT, examined what more than 1,500 large enterprises think about tech such as software-defined networking (SDN), network functions virtualization, containers and the cloud.

The research shows that due to influences such as customer demand and cost-effectiveness, hybrid IT is becoming the standard among enterprises, but CTOs and CIOs are taking various routes to get there. What’s more, a significant number of those surveyed consider deploying a hybrid IT platform one of their biggest challenges.

Kelly Morgan, Research Vice President of Services at 451 Research, says managed services have become a key component of service delivery across a range of infrastructure and application products. “Service providers that can offer a comprehensive portfolio of managed services across the broadest set of infrastructure options are well positioned to meet the full set of enterprise cloud requirements,” said Morgan.

In other words, partners are perfectly poised to help alleviate those challenges giving so many IT departments headaches. Click through to see the top takeaways from the report, and maybe learn about a couple of pain points you can use in your sales efforts.

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About the Author

Kris Blackmon

Partner Marketing Director, AvePoint

Kris Blackmon is partner marketing director at AvePoint. She previously worked as head of channel communities at Zift Solutions, chief channel officer at JS Group, and as senior content director at Informa Tech where she was director of the MSP 501 community. Blackmon is chair of CompTIA's Channel Development Advisory Council and operates KB Consulting.

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