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Want to position your company as a polished, buttoned-up managed service provider? Steal a page from J. Michael Drake and Gary Wiseman, the executives behind masterIT. Drake and Wiseman both appear in this slick, well-scripted video about their company. Spend a moment watching the video and you'll quickly learn about:

Joe Panettieri

January 20, 2009

Want to position your company as a polished, buttoned-up managed service provider? Steal a page from J. Michael Drake and Gary Wiseman, the executives behind masterIT. Drake and Wiseman both appear in this slick, well-scripted video about their company.

Spend a moment watching the video…

masterIT‘s mission and reason for existence

Executive leadership

Benefits to customers

Core competencies

Vertical markets served

So, who does the video serve: Prospective customers? Absolutely. But think bigger. As masterIT continues to grow, the company could become a potential takeover target for other MSPs, consulting shops or even IT vendors. Polished marketing materials — including videos that go viral on the web — will certainly help masterIT’s cause, whether the company makes acquisitions or seeks organic growth.

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About the Author(s)

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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