Snowflake 'Demystifying' the Evolution of AI for Partners

AI is revolutionizing how companies process and evaluate their data. Snowflake is right in the middle of it all. It's critical, the company's channel leader tells Channel Futures, that it helps guide partners through this transformation.

Craig Galbraith, Editorial Director

June 7, 2024

7 Slides

Snowflake welcomed 15,000 attendees, including 200 large partner businesses in the expo hall, to its Snowflake Data Cloud Summit in San Francisco this week.

The Snowflake partner ecosystem, comprised of services partners, global systems integrators, cloud partners, data and apps partners and more, is the responsibility of Tyler Prince, global leader of alliances and channels for the company.

It's been a whirlwind of a year for Prince, who has watched some partners grow tremendously in the past year. Prince's anniversary in the role is this month.

We sat down with Prince at Snowflake Data Cloud Summit to learn more about that growth, how AI is revolutionizing the data business, and more. We have edited the conversation for length and clarity.

Channel Futures: You and your team showed some pretty dramatic growth in your partner ecosystem during your keynote. Talk about that and what you're doing to enable your various partners.

Tyler Prince: As I've made the rounds in my first year here, I'm meeting partners and asking them about the health of their their business. Without exception, every partner is growing, certainly from a services perspective, I would say in excess of 50% year-over-year. That's a healthy growth rate. In some cases, talking to some partners, it's almost unprecedented growth that they've enjoyed.

Related:Images: Snowflake Basecamp Featuring AWS, Microsoft, Informatica, More

On the apps and tech side, you saw some of the innovation that we're driving around, whether it's startups or existing software companies that are reimagining their platform on Snowflake, even what I consider nontraditional software companies ... They're reinventing their business model on the Snowflake platform. And those [companies] are growing incredibly well.

Snowflake's Tyler Prince

See the slideshow above for the rest of our conversation with Prince at Snowflake Data Cloud Summit.

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About the Author(s)

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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