Secureworks Rolls Out Partner-First Strategy Across EuropeSecureworks Rolls Out Partner-First Strategy Across Europe
The next launch will be in Australia and New Zealand.
September 6, 2023
Secureworks has expanded its partner-first strategy across Europe, following its rollout across North America last November and the Middle East in June.
Now, all new Secureworks Taegis – the company’s cloud-native enterprise security platform – business across the United Kingdom and Ireland will be sold in collaboration with strategic solution providers and MSSPs. Secureworks said this underscores its commitment to working with the partner community to bolster end user organizations’ cyber readiness as they invest to prevent, defend and recover from cyberattacks.
Secureworks is seeing increased demand for Taegis across Europe, and companies want to continue working with the partners who are already delivering their cybersecurity solutions. With Taegis, a SaaS-based, open extended detection and response (XDR) platform, customers can improve their cyber defenses and security postures, while benefiting from the valued-added partner services that best suit their businesses, the company said.
Reaching New Customers with Partner-First Strategy
Suzanne Swanson, Secureworks‘ vice president of global partners, said her company helps organizations understand their cyber risk, enhancing their ability to prevent, detect and respond to threats.
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Secureworks’ Suzanne Swanson
“With partner-first, we are reaching new customers by growing our partner ecosystem, enabling customers to work with their partner of choice to secure their business,” she said. “Our strategy allows partners to collaborate with us in the way that best works for them. Some partners resell our solutions with their own consulting or professional services, while others leverage our Taegis XDR platform and deliver their own solutions as MSSPs.”
Secureworks next will launch its partner-first strategy in Australia and New Zealand, Swanson said.
“Partners are excited that we are committing to the channel,” she said. “Our ongoing investment in this go-to-market strategy underscores our commitment to them and the wider partner ecosystem. Organizations require access to a platform-based solution to move away from sprawling cyber estates, but they want to do that hand in hand with their trusted partner. Now with Secureworks, partners have a solution that offers their customers a platform-based approach for threat detection and incident response with additional services they can add to support the cybersecurity talent gap. Offering our partners and their customers the choice and flexibility to deliver on their ambition is being very well received.”
With its partner-first strategy, Secureworks is investing in its relationships with strategic partners across Europe to offer competitive discounts designed to provide economic advantage to partners, as well as provide access to sales playbooks, a partner portal, training and Secureworks market intelligence.
Andrew Pitt, sales director at UK-based partner Saepio Information Security, said end-user organizations are facing a litany of cyber challenges and an ever more complex threat landscape.
“Buying more point solutions is not the answer to this conundrum, as it only creates more complexity and silos,” he said. “How Secureworks has engineered [its] partner-led go to market enables our security architects to design best-fit solutions for customers. With Taegis in the portfolio, we’re able to help businesses maximize existing investments and obtain the holistic view they need to manage cyber risk aligned to their business priorities.”
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