New ‘Powered by Kaseya’ Branding Initiative Aims to Double MSP EBITDA
Kaseya CEO Fred Voccola shared that news and other insights at the Channel Futures Leadership Summit.
November 1, 2023
CHANNEL FUTURES LEADERSHIP SUMMIT — Kaseya will be launching a companywide branding campaign – Powered by Kaseya – that could double the EBITDA and lower the cost of goods sold (COGS) by 20-25% for MSPs that sign on for the program. This news came from Kaseya CEO Fred Voccola (pictured above, right, on stage with Informa Tech’s Bob DeMarzo) during "The Future of the Channel: A One-on-One with Kaseya CEO Fred Voccola" session in front of a packed room at the Channel Futures Leadership Summit in Miami Beach on Wednesday.
“You will have a monster competitive advantage over anyone that is not ‘Powered by Kaseya,’” Voccola said, without providing details. Those will be rolled out at the Kaseya Connect Global 2024 conference in Las Vegas next April. “That will disrupt the entire industry and that's why end customers are going to start to look for MSPs powered by Kaseya, the same way that we bought a PC 15 years ago powered by Intel Inside. We're going to make it financially impossible for people not to be ‘Powered by Kaseya.’ That's our objective because the better this industry grows, the better we grow.”
In a conversation with Bob DeMarzo, vice president of content for Informa Tech Channels, Voccola said Kaseya has been working on the branding initiative for more than nine years. The company has been building and acquiring products that integrate into its IT Complete comprehensive suite of products that are designed to help MSPs serving the SMB run all of their IT operations as efficiently as possible and deliver to customers the products they need.