Microsoft Dynamics CRM Upsell Opportunity: Broadlook Suite

The Microsoft (MSFT) Dynamics CRM business remains strong. Now, channel partners have an upsell opportunity with Broadlook CRM Data Quality Suite.

The VAR Guy

September 11, 2013

1 Min Read
Microsoft Dynamics CRM Upsell Opportunity: Broadlook Suite

Amid all of the questions about Microsoft’s (MSFT) business focus, one thing is clear: Demand for the company’s server- and cloud-based business applications remains strong. And in the Microsoft Dynamics CRM market, third-party tools for partners and customers continue to emerge. The latest example: Broadlook Technologies has launched a CRM Data Quality Suite for Microsoft Dynamics. Here’s the update.

The suite is designed for CRM, sales, marketing automation and recruitment professionals. For VARs, this could be a new opportunity to upsell and cross-sell existing Dynamics CRM customers.

According to a prepared statement from Broadlook, the company’ CRM Data Quality Suite:

  • streamlines the importing of individual and group contacts;

  • assures compliance with internal CRM and Master Data Management standards;

  • allows the merging of multiple lists; and

  • enables automatic maintenance, enrichment and discovery of contact level data.

Amid all the changes at Microsoft — a pending CEO change, a channel chief change and the Nokia cellphone business acquisition — the company’s business software sales remain strong. Microsoft’s CRM business grew about 26 percent in 2012 and now represents a $1 billion annual revenue stream, according to gartner.

While some channel partners are struggling to profit from Microsoft’s increasingly mobile-focused business (Surface, Windows Phone 8), the CRM Dynamics opportunity remains healthy. And Broadlook Technologies’ add-on software seems like a clear upsell opportunity — assuming the offering works as advertised.

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