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Gurucul Partners Get Revamped Channel Program

The revamped program will set the stage for a successful 2024, the company said.

Edward Gately

September 14, 2023

2 Min Read
Gurucul partners get revamped partner program
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Gurucul partners now have access to an updated Gurucul Partner Program, it’s global network of solution providers.

The enhanced program will support a stronger partner ecosystem and deliver a streamlined partner onboarding experience, the company said. It also includes a partner portal for partner enablement, certification training, deal registration, product documentation, news, events and sales/marketing collateral.

Program members include global solution providers, GSIs, VARs, MSPs and distributors.

The new partner program reinforces Gurucul’s partner first, go-to-market strategy, complementing the “strong partner services pull” that already exists within the solution.

Gurucul also is increasing its direct investment in joint marketing to help drive new demand for both the company and its partners. Gurucul’s products are delivered through partners via subscription licensing, via SaaS, or an MSSP model for customers that prefer the solution as a service.

Here’s our most recent list of important channel-program changes you should know.

Phil Labas, Gurucul‘s senior director of channel sales, said based on research, partner feedback and market needs, Gurucul relaunched the enhanced partner program to “significantly” expand the benefits available to partners and drive increased collaboration in the field and at an executive level with partners.

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Gurucul’s Phil Labas

“The timing of the launch will not only accelerate end-of-year participation and opportunity closure, but set the stage for a robust first quarter and a successful 2024,” he said.

Gurucul Partners Instrumental in Program Creation

When formulating the updated program, Gurucul partners – including MSSPs, SIs, distributors and resellers/integrators – had a say to “help ensure we met their needs while aligning to our joint business goals of partner growth and profitability,” Labas said.

“The Gurucul partner program offers partners greater insight, access and control over pipeline, training and program/product feedback,” he said. “We’ve added many self-service facets to our partner portal and streamlined processes to make doing business with Gurucul both easy and lucrative, while also delivering in-demand solutions to our mutual customers. We feel the higher levels of direct and indirect investment into our partners will deliver exponential return in the coming years.”

“We are making a substantial investment in our partnership with Gurucul, positioning them as our focus partner for both North America and Latin America,” said Esteban Romero, vice president of global sales at ITQ One. “Gurucul’s commitment to crafting a partner-centric initiative is unmistakable — they’ve channeled significant resources and time to ensure this and we’re truly enthusiastic about the possibilities this partnership opens for us. Their transformative approach to revolutionizing the cybersecurity monitoring and analytics landscape, and detecting insider threats has left us in awe.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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