Partners can purchase Dell capabilities at a discount and embed them in their solutions.

Christine Horton, Contributing Editor

May 24, 2023

2 Min Read
Project Harmony

Dell Technologies World: Dell Technologies partners will be able to white label Dell’s professional services as part of a new launch, called Project Harmony.

Co-COO Chuck Whitten (pictured above, onstage) announced the  Project Harmony offering at the Dell Global Partner Summit at Dell Technologies World in Las Vegas.

He said partners want to provide a broader set of value added services to their customers, but they can’t invest everywhere. “You got to you got to make choices. So, you look at our scale, you see us as having the services capabilities and expertise to complement your existing offerings.”

Whitten told partners they can integrate Dell professional services into their branded service offerings to complement their existing services portfolio.

“This is not a traditional resale model,” he said. “You’re going to purchase Dell capabilities at a discount and embed them in your solutions. Fundamentally, it’s like having the full spectrum of Dell expertise in your back pocket, allowing you to deliver outcomes customers need, but without having to build all of that expertise.”

Partner-Branded Services


Dell’s Cheryl Cook

Cheryl Cook, senior vice president, global partner marketing, expanded on the Project Harmony launch to Channel Futures.

She said: “Think of it as a collaborative approach on our professional services delivery model. It’s really a way for us to be making a more inclusive opportunity for us to leverage partners’ delivery capabilities when needed. But as importantly, for partners to integrate Dell-delivered services that they can brand as their own.

“So rather than a true resale, there may be parts of the globe, where Dell has delivery capability to deliver a security or edge consultative service, that a partner may not have resources or the capability in those geographies, or deep technical skills. We’ve got the ability now through some of our automation. It’s remotely delivered but it’s a monitoring or security service that the partner can brand. It might be delivered and monitored by Dell. The customer may not know that, but it allows the partner to have a much richer end-to-end capability of services that they brand as their own.”


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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