Coffee with Craig and James Live at CP Expo: CX Effect

We learn how the customer experience tech stack can be at the core of a business model.

Craig Galbraith, James Anderson

November 19, 2021

The term “customer experience” is all the rage, but not every company has it at the core of its business model.

Channel Futures’ Craig Galbraith and James Anderson sat down at the Channel Partners Conference & Expo, Nov. 1-4, with Andrew Pryfogle, founder and CEO of CX Effect. Pryfogle explained how CX Effect specializes in the customer experience technology stack. It’s more than just UCaaS and cloud contact center, which we usually associate with the customer experience. Is this a model for other businesses going forward?

The conversation was part of a live version of the Coffee with Craig and James podcast.

You can see more great speakers in person by registering now for our Spring 2022 CP Expo. It’s once again co-located with the MSP Summit.

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About the Author(s)

Craig Galbraith

Craig Galbraith

Editorial Director, Channel Futures

Craig Galbraith is the editorial director for Channel Futures, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.

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James Anderson

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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