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April 6, 2022
Each year some of the same faces and companies make their return to the Channel Partners Conference & Expo. It’s the reason so many people have built long-lasting channel relationships over the years. But another reason partners attend is to interact with all of the new sponsors and exhibitors.
It’s easy to overlook in a packed expo hall how many exhibitors actually are making their CP Expo debuts. This year, there are more than 80 new sponsors and exhibitors! For the purposes of this exercise, we define a newbie as a company that hasn’t sponsored or exhibited in at least three years. We also feature CP rookies at the co-located MSP Summit.
Speaking of new, T-Mobile for the first time is the title sponsor of the world’s largest independent channel event.
Our slideshow above features some big tech names you’ll see for the first time at CP Expo/MSP Summit. It also includes some up-and-comers that partners should connect with now before they become household names.
Editorial Director, Channel Futures
Craig Galbraith is the editorial director for Channel Futures and Channel Partners, joining the team in 2008. Before that, he spent more than 11 years as an anchor, reporter and managing editor in television newsrooms in North Dakota and Washington state. Craig is a proud Husky, having graduated from the University of Washington. He makes his home in the Phoenix area.
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