Vertiv announces a new portal and VIP program where partners can claim rewards.

Christine Horton, Contributing Editor

October 5, 2022

2 Min Read
Rewards, gold star

Vertiv is updating its Vertiv Partner Program (VPP) and Vertiv Incentive Program (VIP) with a spotlight on partner rewards.

The VPP and VIP are available to partners in select countries across Europe and the Middle East, including the U.K. and Ireland.

The vendor is offering a new partner portal, where partners can find the resources they need to engage with the Vertiv team. It will also be where they can redeem rewards.

Partners will benefit from “an intuitive, user-friendly design featuring a personalised dashboard,” said Vertiv. Here they can view the bonus points they have earned, see the incentives on offer and redeem partner rewards.

Vertiv is also announcing an expanded VIP program with a dedicated partner reward store. Resellers can buy items ranging from “the latest electronics and High Street gift cards to once in a lifetime experiences.” VIP+ Partners can also access an exclusive concierge service that enables them to shop for special items.

Here’s our most recent list of important channel-program changes you should know.

Commitment to Partner Rewards

Vertiv said it is committed to rewarding partners “more than ever” by creating five different incentive schemes. The are the Start Bonus Incentive, Everyday Sales Incentive, Cross Sell Incentive, Purchase Frequency Incentive and Spotlight Incentive. The company awards an increased number of points monthly.


Vertiv’s Martin Ryder

Martin Ryder, channel sales director U.K. & Ireland at Vertiv, said the vendor wants “to incentivise and reward our expert partners for the great work they do.”

Paul Gohil is managing director at longstanding platinum partner Collaborate IT Limited. He said the firm was excited about the new opportunities.

“The updated portal dashboard and functionality enable us to access everything we need to support our customers, giving them a better experience and helping us to build stronger relationships,” said Gohil.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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