Trustwave's Global Referral Partner Program to Foster Global GrowthTrustwave's Global Referral Partner Program to Foster Global Growth
The program helps partners that historically have not sold security products or services.
January 27, 2021
A new global referral partner program will allow Trustwave to reach more customers in more markets globally via partners.
The referral partner program provides partners with engagement, more profit opportunities, and key tools and resources. The PartnerOne portal helps resellers bring security solutions from Trustwave to their clients with limited required investment.
Trustwave is an MSSP focused on threat detection and response.
Suzanne Swanson is vice president of global partners at Trustwave. She said this is Trustwave’s first program for referral partners.
Trustwave’s Suzanne Swanson
“The program includes increased referral fees for both new business and renewals, as well as world-class marketing and enablement tools,” she said. “We wanted to ensure our first program was built from the ground up with a tiered structure so we can bring a high level of support to Trustwave’s most engaged partners. We are very excited to provide this new offering.”
Demand Growing Across Markets
Cybersecurity has become a vital component of successful business operations, Swanson said. Furthermore, demand is growing exponentially across markets.
Trustwave is seeing an increase in interest from nontraditional partners, she said. They have customers that need security solutions. They’re typically not interested in reselling security services or products because they don’t have security expertise. However, they want to serve their customers and build relationships.
“Trustwave provides that high level of expertise and serves as a trusted resource for partners looking to ensure their customers have the very best security tools and knowledge available no matter where they are in their security maturity,” Swanson said.
Here’s our most recent list of important channel-program changes you should know.
Trustwave listened to partners when building the program, she said.
“We want to make sure we are answering the needs of our partners and their customers,” Swanson said. “Keeping the lines of communication open with our partners will be a key to our program’s success.”
The program helps partners that historically have not sold security products or services, she said.
“We are looking forward to scaling our expertise, products and services to new markets to help organizations keep critical data secure,” Swanson said. “Customer bookings by partners have more than tripled in the recent year and we are looking forward to continued growth.”
About the Author(s)
You May Also Like
AWS re:Invent Partner, Vendor News: Cisco, Salesforce, MoreDec 01, 2023
People on the Move: Comcast, Cisco, NICE, TPx, Barracuda, MoreNov 29, 2023
AWS re:Invent 2023 Partner News: Marketplace, Salesforce, Certs, MoreNov 29, 2023
AWS re:Invent Expo: VMware, Snyk, HPE, More Showcase Cloud, Security, AINov 28, 2023