The channel is a key new component of TrueFort's go-to-market plan.

Edward Gately, Senior News Editor

March 16, 2023

2 Min Read
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TrueFort partners now have access to the lateral movement protection company’s first partner program.

The TrueFort Trust Partner Program is for IT solution providers, SIs, consultants, MSPs/MSSPs and ISVs. They can deliver custom workload, lateral attack and microsegmentation security solutions.

The program allows partners to capitalize on new market opportunities to generate new recurring revenue streams.

TrueFort provides deep visibility and real-time protection for cloud, data center and hybrid application environments.

Jay Dosanjh is TrueFort’s vice president of channels and alliances.

Here’s our most recent list of important channel-program changes you should know.

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TrueFort’s Jay Dosanjh

“The channel is a key new component of TrueFort’s go-to-market (GTM) plan as we are scaling up to meet accelerating market demand for the TrueFort platform, and its zero trust microsegmentation and lateral movement protection capabilities,” he said. “We wanted to put all the resources in place to ensure the success of our channel partners.”

Benefits for TrueFort Partners

The multi-tier program includes numerous elements to enable TrueFort partners to succeed and capitalize on this fast-growing market opportunity. Those include:

  • Automation to trigger response in ticketing systems, configuration management databases (CMDBs), and security operations center (SOC) tools.

  • Partner participation profitability and gamified incentives.

  • Access to a knowledge base of sales assets, use cases and technical collateral.

  • Deal registration to reduce channel conflict and provide opportunity protection.

  • Sandbox license to TrueFort‘s platform to demonstrate use cases and capabilities to prospects and customers.

  • Marketing support and market development funds for joint programs, events and GTM initiatives.

  • Dedicated sales and system engineering support for successful deployments.

It also offers partner enablement and training resources, a dedicated partner account team and differentiated partner levels.

TrueFort talked to several partner prospects and designed the program with dedicated partnership tracks geared toward traditional resellers and service-oriented partners based on the feedback it received, Dosanjh said.

“We designed the program to be extremely channel-friendly,” he said. “We offer flexible training options, GTM play-books, simplified joint business planning and aggressive reward programs. Our channel-first model allows partners to engage in accordance with their business structure and growth initiatives.”

Partners want innovative solutions to address sophisticated cyberattacks, Dosanjh said.

“By providing a continuous detection and response platform that understands accepted behavior, TrueFort controls lateral movement used by zero-day, supply chain and ransomware attacks,” he said. “The TrueFort Trust Partner Program enables partners to deliver zero trust protection for business-critical applications.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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