The New Channel Futures Is Here!The New Channel Futures Is Here!
It's all about the user experience.
November 9, 2023
If you're reading this, you've already seen that Channel Futures has a new look.
Over the past several months, a dedicated team of editors, developers and SEO specialists have been working hard to bring our readers a new and improved digital experience − better known as our website − that offers channel news, insights and research delivered in a crisp, clean, attractive way.
Now that labor of love has come to fruition to help lead and educate the entire channel. As you can tell from the home page, Channel Futures has a more streamlined look and feel, allowing you to access data and content more quickly than on our former site. The new Channel Futures, thanks to its design, will load faster, providing our readers with quicker access to the content they want. It's also easier on the eyes. We loved the old Channel Futures, but the large images took up a lot of space and slowed its load rate.
Speaking of content, there's more of it at your fingertips. We have modules up and down the home page that give readers insight into specific technologies, channel business categories, the Channel Futures MSP 501, research from Informa Tech’s Omdia organization, a Tier 1 research company, and insights from Canalys’ research, which Informa acquired earlier this year. Our readers will immediately notice the Canalys research based on analyst reports and insights. Canalys' Candefero channel polls are featured prominently, delivering a wide range of new content spanning partner reactions to vendor program revisions, mergers and product launches among market share data.
Speaking of Informa Tech, our parent organization is focused on elevating the digital experience for all its readers, trusted partners and advertisers. As part of a wide-ranging initiative, Informa Tech has been investing in cutting-edge website technologies to improve search, content delivery, reader engagement and enhanced digital marketing solutions. Furthermore, content on every page is AI-driven so readers will see more of what they are looking for at the time they need it most.
If you're a channel leader at an MSP, VAR, agent, technology advisor or other partner organization looking for content specifically targeted to your needs, every article, slideshow, video and other piece of content is now tagged so you can click through and see more content that we've designed for you.
We've also made it easier to access some of our most popular content. The top of the new Channel Futures home page offers a link to your favorite recurring segment, Channel People on the Move. There's also easy access to Channel Futures TV, featuring interviews with the channel's biggest newsmakers. The other links point you to our CF20 lists that identify the most important companies in specific technology categories, and the latest on our industry-leading events, the Channel Partners Conference & Expo and the Channel Futures Leadership Summit.
The new Channel Futures is optimized for both desktop and mobile devices. It's also easier to read. Some of you have told us that our font size is too small; we have remedied that.
For our dedicated sponsors, we've expanded the number of locations on the site where they can advertise their messages, providing new avenues to engage Channel Futures readers whose eyeballs and attention are coveted by the thousands of vendors and technology suppliers who rely on the indirect sales channel for the bulk of their sales.
All of this change comes amid rapid growth in the Channel Futures media platform. Over the past two years, based on Google Analytics, we have experienced significant growth when it comes to page views, users and other important metrics that measure reader engagement and interest. We are building upon that momentum with all the new features debuting today and have no intention of resting our laurels. Readers and sponsors will see continuous improvement over the coming days and months, especially when it comes to the use of intent-based data. We will have more to say on that soon.
Informa Tech's Kelly Danziger
“Channel Futures is the most powerful asset in our portfolio today and serves 24-7 as the centerpiece of our events to educate channel partners and lead them to new opportunities. Leveraging Informa Tech’s resources, expertise and best practices has allowed us to design an even better website user experience to address the needs of our visitors,” said Kelly Danziger, GM, VP of Informa Tech Channels.
We hope you'll explore the new Channel Futures to see what's new. We're furthering our commitment to the indirect channel and want to take you along for the ride.
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