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Juan Fernandez speaks to current market trends, and steps you can take to position your business for the future.
The 501 Files (The MSP 501 Profile Podcast): MSP Evolution & the New Normal
Company Name: ImageNet Consulting
Company MSP 501 Rank: 442
VP of Managed IT Services: Juan Fernandez
Headquarters: Oklahoma City, OK
Managed print solutions
Digital display solutions
Electronic content management
Managed IT services
ImageNet Consulting’s Juan Fernandez
As the pandemic stretches on, business owners are all tasked with determining what the new normal will look like. Many are looking to position their companies for the next wave, while some are positioning for an exit.
Because of this, everyone should focus on four key components:
What’s in my offering?
How to bundle and price?
Leveraging partnerships for growth?
What outcomes are business wanting?
The fact remains that we all are looking to pivot in some way. Ultimately, we are looking to grow or go. So, it is time to redefine and evolve your offering to meet the needs of future customers and/or potential offers.
Allison Francis is a writer, public relations and marketing communications professional with experience working with clients in industries such as business technology, telecommunications, health care, education, the trade show and meetings industry, travel/tourism, hospitality, consumer packaged goods and food/beverage. She specializes in working with B2B technology companies involved in hyperconverged infrastructure, managed IT services, business process outsourcing, cloud management and customer experience technologies. Allison holds a bachelor’s degree in public relations and marketing from Drake University. An Iowa native, she resides in Denver, Colorado.
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