Channel Partners

January 31, 2008

3 Min Read
Telarus Aids VARs With VENUS

Telarus Inc. announced the release of new private-labeled back-office software, VENUS, which is an acronym for VAR Enterprise Network Update System. Telarus created VENUS to cater to larger VARs that have their own telecommunication sales departments (aka “hybrid” VARs) and/or VARs who maintain their own inside equipment sales departments. VENUS allows VARs the ability to set up subaccounts for their employees and/or independent reps, providing the administrator with a birds-eye view of all the activity happening within the organization.

“This software is the key to our future with large VARs,” says Adam Edwards, president of Telarus. “VENUS combines our patented real-time quoting system, proposal generation system and our equipment lead CRM that allow VARs to manage both incoming VAR leads from the VAR Network, as well as telecom leads they work through Telarus. With VENUS, VARs make more money on both sides of the fence.”

In the past, Telarus had an interface for VARs through which Telarus would send equipment leads to VARs, and VARs would send carrier service opportunities to Telarus. Built entirely in-house, VENUS is a completely new back-office application that allows VARs and integrators to participate in carrier sales to any degree they choose from opportunity submission to Telarus all the way up to managing an entire carrier sales staff, effectively making them a master agent.

VENUS obtains carrier information through GeoQuote technology, which accesses carrier information through a combination of APIs and in-house databases. This allows each sales person to quote opportunities in real time, monitor the provisioning process and manage the customer.  VENUS also can enable carrier sales for a large VAR that is not interested in actively closing carrier service sales by providing a carrier service expert who will close opportunities on behalf of the VAR. 

“We built VENUS because we believe carrier services are an integral part of solutions sold by VARs, yet VARs do not have the software or relationships to manage carrier sales effectively as a part of their business,” adds Edwards. “A tremendous opportunity exists in streamlining the carrier service portion of the VAR provided solution There is nothing like VENUS in the industry.”

“Telarus does not charge a monthly licensing fee but rather is compensated as a master agent as sales of carrier services are placed through carrier contracts owned by Telarus, thereby eliminating any financial risk on the part of the VAR or integrator,” explains Edwards. “VENUS will not be licensed to master agents but it is available to subagents of Telarus who actively partner with VARs.”

Telarus actively generates telecom equipment leads to its VAR partners through Web sites like and other affiliated Web properties. Using VENUS, VARs can then assign these leads to specific individuals within their own sales departments for follow-up. Conversely, these users can use VENUS to match their equipment clients with the carrier service that is the best fit for their customer.

“Not only was Telarus the first master agent to focus on sending equipment leads to VARs in return for telecom service lead reciprocation, we are the first company to create software that allows them the ability to interact with us on such a deep level,” says Andrew Morgan, vice president of Web development.


Read more about:

Free Newsletters for the Channel
Register for Your Free Newsletter Now

You May Also Like