Synnex Announces Microsoft ISV Strategy

The strategy is aimed at increasing adoption of Microsoft products while potentially boosting a provider's revenue opportunities and enhancing its ability to scale its business.

Edward Gately, Senior News Editor

April 11, 2016

1 Min Read

SYNNEX VARNEX CONFERENCE — Synnex on Monday announced that its Microsoft Global Business Unit has developed and launched an independent software vendor (ISV) ecosystem strategy around its Microsoft services portfolio.

The strategy aims to give Synnex resellers the ability to differentiate their offerings while providing a “richer application experience for their end-user customers,” Synnex said. This can increase adoption of Microsoft products while potentially boosting a provider’s revenue opportunities and enhancing its ability to scale its business, the company said.

“Microsoft is a key component to Synnex’s overall cloud strategy,” said Rob Moyer, Synnex’s vice president of software and cloud services. “We understand that our solution providers need to find ways to differentiate themselves while finding new ways to grow their businesses. The Synnex Microsoft ISV strategy is one way we have aggressively addressed this need.”{ad}

Synnex offers ISV services to enhance numerous Microsoft products, such as Cloud Backup, Cloud Migration, Document Sharing and Collaboration, Dynamics CRM Services and Support, Mobile Device Management and Partner Cloud Enablement.

“Synnex’s ISV ecosystem strategy gives me the ability to grow my business more profitably than I could do on my own,” said Dean Edouarde, UGM Enterprises’ vice president. “UGM Enterprises uses Synnex to build out Microsoft solutions with these ISVs for our customers. We have seen customer satisfaction levels remaining steady while we have grown the business 60 percent while reducing expenses more for those services through Synnex than I can provide internally.”

A Fortune 500 corporation, Synnex operates in 26 countries.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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