The program includes subprograms to address three primary partner groups.

Edward Gately, Senior News Editor

October 6, 2021

2 Min Read
partner program

Swimlane partners now have access to a restructured and enhanced global partner program to accelerate adoption of low-code automation use cases.

The program includes subprograms to address three primary partner groups. Those are technology alliances, advisory alliances and VARs. The programs combine to remove barriers for companies of all sizes seeking security automation.

Swimlane’s technology alliances program delivers integration and interoperability through features like security products integration, interoperability testing and technology collaboration. Inaugural members of this program include Elastic and Recorded Future.

The advisory alliances program offers co-solution development, use case collaboration and joint go-to-market solution creation.

The VAR program will help develop solution bundles, and delivery and integration services.

Here’s our most recent list of important channel-program changes you should know.

Mike Kay is Swimlane‘s senior vice president of business development.


Swimlane’s Mike Kay

“As the industry’s first low-code security automation solution, we want to empower customers to leverage automation across the entire security landscape, not only within the security operations center (SOC),” he said. “With that in mind, our goal is to align the strength of leading technology, advisory services and solution delivery providers under a single program.”

Swimlane Partners’ Input Crucial to Program Development

Swimlane’s partner program was developed with extensive input from its partners and customers, Kay said.

“For our partners, the specific focus was to ease the technology and delivery barriers to create robust automation workflows by establishing a program that makes it easy to integrate technologies and develop solutions to meet their customers’ specific and unique needs,” he said. “By simplifying the integration and solution creation process, our customers enjoy more sophisticated automation workflows that are easier to deploy, compressing their time to value.”

Unlike most partner programs that simply focus on field engagement, Swimlane takes a solution-down approach, Kay said.

“By starting with deep technology collaboration and integration, we create immediate differentiation for technology partners through unique partner-specific use cases,” he said. “That value is then translated into higher-value solutions for our VARs, increasing margins and market differentiation.”

Chad Hayden is founder and chief strategy officer of Pareto Cyber, a Swimlane partner.

“Our partnership accelerates the value our clients can achieve through Swimlane’s innovative low-code automation platform,” he said. “Together, we are driving adoption of automation not only for security but for the enterprise as well.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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