StructuredWeb, Relayware Integrate Channel Platforms

This new partnership supports end-to-end visibility and management of channel ecosystems, creating additional benefits for each company’s customers, the companies said.

Channel Partners

December 7, 2015

3 Min Read
StructuredWeb, Relayware Integrate Channel Platforms

PRESS RELEASE — NEW YORK, NY and JERSEY CITY, NJ, Dec. 8, 2015 — StructuredWeb, and Relayware entered a new partnership and integration between the two channel platforms. This new partnership acts to complement the comprehensive solutions offered by both StructuredWeb and Relayware supporting end-to-end visibility and management of channel ecosystems, creating additional benefits for each company’s customers.

“Creating a uniform partner experience is paramount to our core vision of helping vendors and their channel partners improve collaboration and drive top line revenue,” says Daniel Nissan, founder and CEO at StructuredWeb. “We look forward to continuing this partnership with Relayware to create more intelligent campaigns using data from their PRM, such as MDF and deal registration, to drive more leads and help partners accelerate their sales funnel.”  

The first implementation of this integration recently went live with Kaspersky Lab, a customer of both StructuredWeb and Relayware.

“Our work with StructuredWeb and Relayware has brought the Kaspersky Lab Partner Program to the next level and is a key component to the benefits we offer partners,” says Jon Whitlock, Vice President of B2B Marketing, Kaspersky Lab North America. “With seamless access to the through partner marketing automation system directly from the Partner Portal, partners never miss an opportunity to reach their audience and position themselves as thought leaders in the security space. With the API integration, partner enablement comes full circle to drive leads and ultimately propel our partners’ businesses forward.”

“Well-oiled, high performing channel partner programs require sophisticated technology that enables every aspect of the entire channel lifecycle. This is why companies, like Kaspersky Lab, that are leveraging Relayware and StructuredWeb in tandem have a channel program that is firing on all cylinders,” said Relayware Chief Revenue Officer Jim DeSocio. “The Relayware – StructuredWeb partnership maximizes the channel sales and channel marketing value that vendors can get from their channel partners.”

“A critical element in through-partner marketing is the insight suppliers have into their partners’ marketing capabilities, target customers and industries they serve,” says Laz Gonzalez, Group Service Director for channel strategies at SiriusDecisions. “This data is often overlooked, but having a direct API-level integration between StructuredWeb’s channel marketing platform and Relayware’s PRM ensures suppliers take less of a ‘spray and pray’ approach and can zero in on their partners strengths and weaknesses, which could translate into huge value for suppliers wanting to drive partner marketing effectiveness.”

Channel Marketing Enablement

With this integration, StructuredWeb customers can easily access critical information surrounding partner activity and leverage that information in the strategic planning, execution and optimization of channel marketing activities.

Optimizing Channel Partner Management

For Relayware customers, this marks the capacity to provide any partner with seamless access to a best-in-class channel marketing automation platform.

About StructuredWeb

StructuredWeb is a leading provider of Channel Marketing Software and Services to global enterprises such as GE, VMware, Cisco, Canon, and many others. StructuredWeb’s innovative technology enables companies to scale their entire marketing programs within an automated and collaborative platform, helping suppliers reach more end customers through their channel partner networks. For more information about StructuredWeb, please visit

About Relayware

Relayware is a leading SaaS-based partnering automation company, serving hi-tech, manufacturing, telecommunications, financial services and insurance companies around the world. Providing a comprehensive range of partner-centric applications, including partner portals, training, sales and marketing packs that unlock the key to partner productivity, Relayware delivers greater partner engagement, productivity and return on indirect channel investment. At the core of Relayware is the Partner Cloud, a platform for deploying and integrating the communication tools that simplify and extend partner processes beyond the enterprise. Additional information is available at

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