StorOne Partners Get New PartnerOne Program Led by Storage Industry Vet

The new channel leader says the competition is "oversaturating the market."

Edward Gately, Senior News Editor

June 15, 2021

3 Min Read
Words partner program with the o in partner a heart, on a blackboard

StorOne partners now have access to the company’s new PartnerOne program. StorOne also has hired storage industry veteran Bill Cordero as vice president of worldwide channels.

In his new role, Cordero will execute the launch of PartnerOne and expand the global presence of StorOne’s enterprise storage platform.

The S1 software-defined enterprise storage platform enables PartnerOne members to offer customers a comprehensive solution for all their storage needs. StorOne’s solution reduces customers’ upfront and long-term storage costs, while delivering advanced data protection and data integrity.

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Cordero previously was vice president of worldwide channel sales at Yellowbrick Data. Before that, he was in similar roles at Diamanti, Blue Medora, Rubrik, Tegile Systems, StorSimple and Data Domain.


StorOne’s Bill Cordero

“I’m always interested in companies who are servicing an existing market in a new and innovative way,” he said. “StorOne has a platform unlike any other to address a massive market in a different and far more effective way.”

Storage Platform Offers StorOne Partners New Opportunities

With StorOne’s platform, partners enable their customers to start small and grow as needed on a single platform. That provides recurring revenue.

Furthermore, because StorOne’s platform is easy to manage, partners can offer additional services and integrate across various applications in the data center.

Moreover, partners can let their customers choose their preferred server vendors because StorOne is hardware agnostic.

StorOne always intended to go to market via the channel,” Cordero said. “We now have enough time in grade to justify a significant investment in the PartnerOne program. The goal is simple: Build out a word-class channel which allow StorOne to meet and exceed our growth expectations as well as for our partners.”

Cordero’s Plans

Cordero said he’s built “world-class channels” many time for many companies.

“That experience should allow me to deliver at StorOne as well,” he said. “I will employ a limited distribution model and we will make every effort to eliminate overlap in the portfolio, which will allow our partners to have first-mover advantage for going to market with S1. The competition, who all employ an open distribution model, have oversaturated the market and have far too many partners in their respective portfolios, which ultimately erodes margin and creates an exceptional level of competition within their partner communities. This will not be the StorOne GTM approach. ”

Charles Bass is chief marketing officer at Climb Channel Solutions.

“StorOne allows us to deliver what our reseller community needs and what their customers are demanding,” he said. “With a single software solution that can be utilized in almost any use case – it can be data protection, it can be high speed, almost anything – StorOne provides the simplicity that allows Climb to offer comprehensive solutions and complete customer support. With the flexibility of StorOne, we can choose the hardware that offers the best margins to improve our revenue or what the customer wants in order to close sales. It is an unbeatable combination for the channel.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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