Partners can do larger deals, see bigger margins and grow their professional services revenue.

Edward Gately, Senior News Editor

February 5, 2019

3 Min Read
Partner Program
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Siemplify, a provider of security orchestration, automation and response (SOAR), has launched an enhanced partner program designed to grow its partner base to support its new indirect business model.

With the new Partner First worldwide program, Siemplify will recruit partners globally, ideally seeking VARs, large account resellers (LARs), SIs and consultants selling security solutions to customers with security operations teams. Siemplify plans to triple its amount of channel partners globally, while ensuring each partner has ample sales opportunities to be successful.

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Siemplify’s Bradd Barmettler

Bradd Barmettler, Siemplify’s global head of channel, tells us his company expects to bring on 20-25 new security partners globally in 2019.

“Siemplify executives decided that 2019 would be a strategic time to move to an indirect model,” he said. “They made an investment to bring on channel management, partner tools, and release a new and compelling program in order to create greater sales velocity in the channel.”

Siemplify is at the point where the market has matured, the product is “very mature, we are experiencing fast growth, and have proved we are a top vendor in the space.” Barmettler said.

“Siemplify wishes to capitalize on this trend of success by rolling out an indirect model via a compelling partner program,” he said. “Thus, quickly attract key security partners, quickly enable them and then see sales velocity skyrocket in the second half of 2019.”

The enhanced partner program allows security partners who sell security information and event management (SIEM) products to expand their SIEM offering and create larger and more comprehensive opportunities, Barmettler said. Partners can do larger deals, see bigger margins and grow their professional services revenue.

“Partners can differentiate themselves by making their offering more comprehensive, easier to use, bring better analytics and reporting, as well as make SIEM and SOC analysts two-to-four times more productive at reviewing alerts,” he said. “All this with a strong return on investment.”

According to Gartner, by 2021, 70 percent of enterprise organizations with a dedicated SOC will include SOAR capabilities, either through their SIEM solution or a dedicated platform, up from less than 5 percent in 2018. With its ability to address some of the major challenges that security teams face today – alert overload, disparate tools, manual processes and the cybersecurity skills shortage – SOAR is a solution that enterprise security teams and MSSPs rely on to respond to cyber threats across any environment, Siemplify said.

Channel program highlights include: comprehensive partner enablement; deal registration; margin transparency; a partner portal that includes deal registration, sales and technical enablement, lead sharing, document access and more; and an easy-to-understand and more cost-effective pricing model.

“A single tier approach means new partners do not get penalized for simply just being new (no penalty when doing the first few deals),” Barmettler said. “More importantly, partners will not have to worry about a larger partner getting a similar or better price. Thus, the partner who gets deal registration and who invests hours and hours in the sales process, will not have to go to skinny on margin in order win the deal at the purchasing desk.”

“As our customer base increasingly needs to accomplish more with less, partnering with Siemplify allows us to further expand and differentiate our existing cyber security services to better meet our customers’ security operations needs,” said Nic Alicandri, founder and chief business officer at CipherTechs, a global cybersecurity service provider. “In a crowded marketplace, our customers have found a high-value, elegant solution that’s easily deployed. From the partnership side, we found someone who is easy to execute with, and who treats both the customer and channel with tremendous respect. We’re excited to see Siemplify take its channel strategy to the next level and look forward to the official release of its worldwide channel program.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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