SAP Introduces Customer Choice Award for Partners

Customers will now get a vote when it comes to recognizing great channel partners, according to a new plan by SAP AG (SAP). The technology giant is now allowing its customers to nominate partners for the SAP Customers’ Choice Award, which "recognizes an SAP partner that has demonstrated its commitment to delivering outstanding results," the company said.

According to a company blog post, customers are provided with the opportunity to submit a partner for nomination. The nomination must include a success story of how the nominated partner has helped change a customer's business.

SAP Global Ecosystem and Channel Marketing Vice President Steve Graham says this is the first time SAP has opened the voting to customers. He further noted that SAP partners do not need to nominate themselves to be considered for the SAP Customers' Choice Award.

"SAP will continue to use data-driven key performance indicators and customer feedback to select award finalists and winners for all SAP Pinnacle awards," he said.

Award benefits include recognition at Sapphire and partner events, mentions in SAP publications throughout the year, and unparalleled networking opportunities

A panel of judges, which will include SAP executives and independent industry experts, will determine the recipient. The winner will be announced in March.

This new award is part of the SAP Pinnacle Awards, an SAP global partner recognition program, where top SAP partners are presented with awards for growing and developing with SAP.

SAP customers who are interested in sharing their stories of noteworthy SAP partners can fill out an award nomination form.

Customer nominations will be accepted from Monday, January 13 to Friday, February 7.