It offers partners enhanced resources and more tools to improve customer experiences and drive growth.

Claudia Adrien

April 26, 2022

2 Min Read
Akamai Technologies

Software company Reltio has launched the new Reltio Partner Network (RPN). This streamlined, growth-focused program for partners helps customers rapidly accelerate their sales initiatives. Additionally, it improves their end-customer experiences, the company said. Reltio says it’s the industry’s first cloud-native, software-as-a-service (SaaS) platform that accelerates the value of data for businesses.

With the RPN, Reltio introduces a high-touch engagement model and framework to help partners attain their goals and enhance end-customer satisfaction. Marrying innovative benefits, a revamped tier system, and additional partner-requested resources, the RPN will focus on providing a comprehensive range of training, enablement content, and marketing engagement for partners. The new program empowers partners to help customers accelerate the value of their data. It also helps them drive operational effectiveness and keep up with the pace of innovation.

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Reltio’s Manish Sood

Manish Sood is founder and CTO of Reltio.

“Our partners are key to our continued success, our clients’ success and our long-term growth goals,” Sood said.

He added that the launch of RPN marks an important milestone.

“It delivers on our promise to our clients and partners to expand our partner ecosystem value. We will serve our partners and customers in the best possible way to accelerate the value of data for businesses.”

Reltio will drive impactful engagement models for each of its categories of partners. These includes technology, services/systems integrators, cloud platform and data partners.

Reltio says it is tailoring training, enablement and go-to-market to the unique strengths of each partner. This will drive higher value from data for its joint customers, the company noted.

Program Overview

Features of the RPN include:

  • Access to role-based training paths and certification programs.

  • Expanded partner network benefits and reduced tier requirements.

  • Improved partner portal capabilities/features — dashboards, event calendars, content, tracking/reporting.

  • High-touch engagement and joint-account planning.

  • Expanded marketing collaboration and events.

“The new program empowers partners to help customers accelerate the value of their data, drive operational effectiveness, and keep up with the pace of innovation,” Sood said. “We are focused on helping our partners develop their MDM expertise with methodologies, training and community interactions. This way they can streamline MDM implementation projects and accelerate time to value for our joint customers.”

In addition, Reltio is launching a strategic Reltio Partner Advisory Council to give partners a voice to share their feedback and help shape the direction of Reltio products and the Partner Alliance Program.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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