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Redis Partners Gain Expanded Partner Program for SIs, VARs, More

Redis’ channel partners now have new and upgraded financial compensation programs, technical support and marketing resources.

Edward Gately

January 24, 2023

2 Min Read
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Redis partners are getting an expanded partner program with a new tiering system, optimized partner enablement, and expanded partner benefits.

Redis’ channel partners now have new and upgraded financial compensation programs, technical support and marketing resources. Those provide greater access to customer projects and services that can benefit from Redis Enterprise.

Here’s our most recent list of important channel-program changes you should know.

Ultimately, the program will drive an even greater connection between Redis partners and joint customers with the company, creating a strong application development community.

Key Features for Partners

Key new features of the program for Redis partners include:

  • Improved tiering system. The program tiering system simplifies the path to revenue for Redis partners, regardless of their level. The two-tiered approach, community and enterprise, offers new standard discounts, partner-initiated discounts and additional partner incentives.

  • Optimized partner enablement. A new partner enablement curriculum, fit for both community and enterprise levels, includes technical training, certification, and sales training. Those ensure partner success in standalone and co-sell opportunities.

  • More partner benefits. Expanded benefits help drive awareness and growth among Redis, its partners and their joint markets. New benefits include community engagement, targeted joint marketing opportunities, and joint brand awareness at marquee events across the globe.

Ash Vijay is vice president of global partnerships at Redis.

“As companies transform their applications with cloud, hybrid and microservices-driven architectures, they need real-time data services,” he said. “Redis Enterprise uniquely delivers the geo-distribution, performance and scalability required by these applications. We’re growing the Redis Partner Program to enable customers to fully leverage the power of the Redis Enterprise platform in combination with the complete set of capabilities our partners provide, from custom solutions to professional implementation services.”

Redis Enterprise’s flexible deployment options span on-premises to fully managed services on AWS, Google Cloud, and Microsoft Azure. This enables companies to architect their applications’ real-time data processing needs with a cloud-native mindset regardless of where they are in their modernization journey.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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VARs/SIs

About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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