Panasonic is focused on helping partners drive demand.

Edward Gately, Senior News Editor

April 5, 2022

2 Min Read
New Website

Panasonic has launched a new unified partner portal with simplified navigation, integrated partner dashboards and an improved user interface.

Panasonic partners gain insight about the company’s products. They also have access to key account management tools to successfully manage business and customer needs.

Brandon Williams is Panasonic‘s director of U.S. channel sales and operations.


Panasonic’s Brandon Williams

“At Panasonic Connect, we’re always looking to improve collaboration with sales reps and account managers, and invest in the channel to create more efficient processes,” he said. “Our goal is to continue to help our partners drive demand. And offering a new site with simplified navigation and improved user interface supports this mission. Furthermore, account management tools are always evolving, and these enhancements keep Panasonic and our partners in a position to best serve our customers.”

No Partner Portal Training Needed

Training documents were a key element of Panasonic’s old platform, Williams said. After considering partner feedback, Panasonic developed these to to help partners use the site and navigate through different pages. With the improved user interface, channel partners say the trainings are no longer required.

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“The upgrades better help our sales reps and account managers manage the entire partner relationship as business needs change,” he said. “Bigger picture, this increases our partners’ efficiency to communicate on opportunities and maintain customer satisfaction during times where expectations are constantly evolving. Furthermore, customers are looking for high-touch experiences, with up-to-date information on pricing, inventory, solution information, specifications and more. This partner portal empowers our reseller community to have this information at their fingertips for improved efficiency and accurate communication.”

Central Destination for Critical Functions

The new Panasonic partner portal offers a central destination for partners to execute a variety of critical business functions, Williams said. This includes:

  • Registering deals for end-user opportunities.

  • Accessing Panasonic product pricing and channel inventory reports.

  • Applying for product one-time authorizations and additional Panasonic product categories.

  • Downloading custom marketing resources such as bulletins, program guidelines and sales maps.

“One of the goals of this new, unified partner platform was to provide ongoing flexibility when rolling our new materials, trainings or solutions for partners to leverage,” Williams said. “A large part of this effort was future-readying the platform. This gives partners the access, materials and tools they need to truly make a difference in the market and meet customer needs in new ways.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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