The first-of-its-kind initiative works with partners to drive revenue and differentiate products and services.

Claudia Adrien

November 10, 2021

2 Min Read
Globe security

Noname Security, the API security company, has launched its first global partner program. The Noname Unnamed Partner Program (UPP) is for all new and existing partners.

The new global program aims to meet the unique needs of different types of partners.These include VARs, technology partners, system integrators, distributors and MSSPs. The goal is to equip them with the technology and resources they need to create revenue in the API security market.


Noname Security’s Michael Baker

Michael Baker is vice president of global sales and channel chief at Noname Security.

Here’s our most recent list of important channel-program changes you should know.

“Our partners are central to our business, our clients’ success, and our long-term growth goals,” Baker said. “Partnering with Noname Security helps deepen client relationships, unlock new revenue opportunities, and give a competitive edge in accelerating their customers’ digital transformation while addressing API security risks and vulnerabilities. The new global partner program maximizes our partners’ ability to take advantage of the unique value of the Noname API security platform and technology.”

A Market Guide for Partners

The Noname Unnamed Partner Program offers a blueprint for partners in driving revenue and uncovering market opportunities, the company says. In addition, Noname’s benefits include:

  • Tailored onboarding, product training, and enablement for partners and their customers.

  • Subscription-based model for recurring revenue.

  • Discounts to integrate the Noname API Security Platform into a service portfolio.

  • A portal that acts as a hub for partner relations and insights. It offers deal registration to provide visibility into prospective deals and avoids channel conflict.

  • Co-branded demand-generation assets including marketing collateral and email templates to provide sales support.


Navilogic’s Bill Strub

Bill Strub is co-founder and president of Navilogic, a Noname partner.

“We value our relationship with Noname Security and look forward to continuing our work together in providing effective API Security solutions, to assist our clients on their digital transformation journey and the challenge of keeping their ever-changing API landscape secure,” Strub said. “Participating in UPP has also allowed us to expand our product offering and accelerate our revenue growth.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.


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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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