“The partner channel is a proven and powerful sales network, but if information isn’t made available in an easy-to-use format, it is impossible to capitalize on the opportunity it presents," says the company’s marketing head.

Channel Partners

May 27, 2014

1 Min Read
New TIE Kinetix Product Aims to Solve Agent, VAR Selling Problems

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TIE Kinetix, a SaaS provider that creates platforms for the channel, has launched its Sales Resource Center for agents and VARs running their own companies.

The Sales Resource Center delivers customized, co-branded content to your sales reps’ smartphones, tablets, desktops and company intranets in real-time, TIE Kinetix said.

That approach helps solve the problem that many indirect sales teams face, which is failing to perform at the same level as direct sales teams, according to TIE Kinetix. This tends to happen as sales reps lack access to important company information.

The Sales Resource Center fills the gap by providing a dashboard across all devices that features up-to-date sales materials co-branded with the partner’s company and the salesperson’s information. The dashboard requires no logins, passwords or downloads.  

“The partner channel is a proven and powerful sales network, but if information isn’t made available in an easy-to-use format, it is impossible to capitalize on the opportunity it presents,” said Patrick van Boom, CMO of TIE Kinetix.

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