Data centers are an integral component of a hybrid architecture.

Edward Gately, Senior News Editor

March 3, 2021

3 Min Read
Data center

Netrality Data Centers has expanded its channel partner and strategic alliances program to meet growing demand for its solutions.

The Netrality Partner Program allows partners to leverage the company’s community of providers to enhance and broaden their service offerings. The expansion correlates with growing enterprise demand for greater data center footprints and hybrid-multicloud solutions.

Agents can sell colocation and connectivity services through Netrality Data Centers’ master agents. The company provides agents, resellers and brokers’ end users with a community of network carriers, cloud providers, CDNs, MSPs and IXs to meet any IT and network requirements.

Partners can provide custom IT, office and retail solutions for their clients, including test lab space for 5G innovation.

Data Center Services in High Demand

Craig Waldrop is Netrality Data Centers’ vice president of channel and strategic alliances.


Netrality’s Craig Waldrop

Netrality’s partner program expansion was driven by our partners’ requests for enhanced service offerings and our leadership’s vision to leverage a high-quality partner community for joint business growth,” he said. “More generally, there is a broad base of demand for data center services in the market, especially in the emerging edge markets Netrality serves. The partner community not only has the pulse of enterprise sentiment, but can be a tremendous growth engine for us.”

Here’s our most recent list of important channel-program changes you should know.

The program features aligned go-to-market initiatives, joint commercial offerings and new selling motions. Those include white-labeling, resale and referrals depending on tier level.

Through its partner portal, Netrality provides onboarding, training and support. Participants can use the portal to access co-branded marketing materials, local sales support, lead registration, virtual tours and more.

“As the owner and operator of the most highly interconnected buildings in our markets, the program expansion gives both Netrality and our partners a mutual advantage,” Waldrop said. “It brings together Netrality’s foundational value proposition, our partners’ reach, their relationship and an empowering tool set.”

The Importance of Data Centers

Data centers are an integral component of a hybrid architecture in today’s IT landscape, Waldrop said.

“Together with our partners, we are well-positioned to capture the growing demand for our services,” Waldrop said. “We aim to arm our partners with the right information at the right time, collaboratively engaging with them to create additional competitive advantage beyond the intrinsic advantages our facilities bring.”

Netrality owns and operates all of its colocation data centers. That allows it to provide wholesale data center and office space. It can also meet any retail office’s requirements, including colocation, wholesale, building, office or roof rights. These spaces are also outfitted with in-building 5G connectivity, making them ideal for 5G test-bed innovation labs.

“Netrality’s partners can accelerate response time to customer needs as it relates to getting the connectivity and data center solutions they need to optimize remote work,” Waldrop said. “The remote work environment has proven connectivity is critical. Netrality’s facilities offer an array of connectivity choices to enable higher quality application performance for remote operations.”

Jack Zoblin is president of Cory Communications, an Avant subagent.

“Netrality is an incredible partner,” he said. “We sincerely appreciate the continual white-glove treatment and exceptional support our customers receive. In addition to service, Netrality offers competitive payouts and attractive incentives that encourage and drive our mutually beneficial partnership.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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