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MSP360 Refreshes Partner Program for Profitability, Efficiency

The company grew significantly in the first half of the year.

Claudia Adrien

August 16, 2022

2 Min Read
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MSP360 is refreshing and revising its global Advantage partner program.

The MSP360 platform combines a backup solution to deliver data protection and secure remote access software. It provides support to customers or team members and “painless” RMM to handle all aspects of IT infrastructure, the company said.

MSP360 expanded the Advantage partner program to increase the profitability and efficiency of its global partner network.

Brian-Helwig.jpg

MSP360 Brian Helwig

Brian Helwig is CEO of MSP360.

Here’s our most recent list of important channel-program changes you should know.

“MSP360 has always relied on partners to expand its international reach, and we value the positive impact our partners have had on our organization. As of today, MSP360 now offers a much richer set of tools and assets to make partners more successful than ever before.”

Program Evolution

The company made substantial changes to the Advantage partner program. These include offering specialized reseller and distributor tools for on-boarding new customers and provisioning new end users. In addition, MSP360 will provide sales and marketing training, as well as dedicated sales and pre-sales support. Finally, new partner tiers bring benefits along with “unmatched” margins, the company said.

MSP360 also reviewed, revised and updated all Advantage partner program assets. As a result, they now fully enable the channel to drive not only recurring revenue but also positive business results, officials said. The company additionally recruited new team members to support this expanded initiative.

The partner program upgrades comes after MSP360 showed significant channel growth in the first half of 2022.

“Our partners have helped us rapidly scale up our operations locally and abroad in order to support new workloads and new challenges all over the world,” Helwig said.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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