Are you a McAfee security channel partner? Here's a preview of McAfee Focus 13 and partner summit.

The VAR Guy

September 26, 2013

2 Min Read
The VAR Guy is set to track down McAfee Channel Chief Gavin Struthers
The VAR Guy is set to track down McAfee Channel Chief Gavin Struthers.

The VAR Guy is set to invade McAfee Focus 13 in Las Vegas (Oct. 1-3), which includes the McAfee Security Alliance Partner Summit. What are the big themes partners should track? Here's a preview from our resident blogger…

1. Deal Registration: McAfee launched that service two years ago, and the "enhanced margin" program continues to hum along. Among the recent enhancements: McAfee alerts partners when their deal is expiring — which ensures partners that are busy working on deals don't overlook key deadlines.

2. Tactical vs. Strategic: McAfee insiders say the company has solid technology to help partners win the day-to-day knife fight vs. other security companies. At the same time, McAfee will talk quite a bit about its longer-term vision for partner growth. And that vision leans heavily on integrated services and solutions.

3. Certification Program: It's been around for about five years. The company is evaluating some evolutionary changes to help partners work more easily with McAfee, The VAR Guy has heard.

4. Continuing Education: How can McAfee give partners more flxibility on enablement? Stay tuned for a new framework that allows partners to more easily plan, learn and execute.

5. Profits: Keep an eye on McAfee's endpoint programs and rewards programs. They're about to get more lucrative…

6. Channel Chief Message: Listen for Gavin Struthers to zero in on key themes like accountability, transparency and driving growth (a.k.a. relevancy) with partners.

7. Dining The VAR Guy's Way: Want a good breakfast in Las Vegas outside of the conference? Head to Mr. Mama's — 5580 S. Decatur Blvd. Trust The VAR Guy on this one. Bring your appetite.

Got a news tip about the conference? Post a comment or send The VAR Guy a private tweet: @thevarguy. Also, it's safe to expect updates via McAfee's channel blog, plus regular chatter on Twitter at #MFEPS13.

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