The LabTech founder joined the cloud storage player earlier this year, following his departure as chief operating officer at ConnectWise.

Aldrin Brown, Editor-in-Chief

July 20, 2017

2 Min Read
Matt Nachtrab Named CEO at eFolder

LabTech founder Matt Nachtrab has been named chief executive officer at eFolder, about six months after he joined the cloud backup vendor to serve as its chief strategy officer, the company said today.

Nachtrab orchestrated the sale of his remote monitoring and management (RMM) company to ConnectWise, which has since renamed the product ConnectWise Automate.

Dr. Kevin Hoffman, founder of eFolder and the company’s previous joint CEO and chief technology officer, will carry the title of founder and CTO.

“It’s humbling how far we have come with our channel partners in the last 10 years, and yet, this is just the beginning of what we can become as our team gets even stronger,” Hoffman said in a statement.

“Matt and I complement each other well: we both share a passion for this channel community, our partners, our employees, and delivering exceptional, game changing products,” he continued. “This partnership with Matt allows me to focus on delivering the next wave of innovation and product excellence that will propel the company to new heights, allowing our partners to thrive in a changing IT services landscape.”

eFolder specializes in data protection technologies, including Replibit for backup and disaster recovery, Anchor for file sync and sharing, and Cloudfinder for backup, search, and eDiscovery for Office 365 and other SaaS services, the company said. 

Nachtrab, who stepped down last year from his role as chief operating officer at ConnectWise, also maintains ownership in Nemsys, the Toledo, Ohio, managed services provider he first launched in 1999.

“As an MSP, you will not regret performing an evaluation of the current version of these products for your offerings,” Nachtrab said in the statement. 

“Kevin is the most brilliant technology leader I have worked with, and now he can focus on eFolder technology,” the new CEO went on. “This focus will result in disrupting innovation at eFolder and result in significant profitability for the MSPs that choose eFolder.” 

Nachtrab’s ascension comes after it became clear he was a good fit for the culture, eFolder’s founder said.

“Matt has fit right in with the team here, and has already made a big impact on our strategy and growth,” Hoffman said. “He’s an exceptional leader, passionate about our mission, and understands the keys to building a successful business and making channel partners successful.

“We look forward to working closely together as we take eFolder and our partners into a very bright future.”


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About the Author(s)

Aldrin Brown

Editor-in-Chief, Penton

Veteran journalist Aldrin Brown comes to Penton Technology from Empire Digital Strategies, a business-to-business consulting firm that he founded that provides e-commerce, content and social media solutions to businesses, nonprofits and other organizations seeking to create or grow their digital presence.

Previously, Brown served as the Desert Bureau Chief for City News Service in Southern California and Regional Editor for Patch, AOL's network of local news sites. At Patch, he managed a staff of journalists and more than 30 hyper-local and business news and information websites throughout California. In addition to his work in technology and business, Brown was the city editor for The Sun, a daily newspaper based in San Bernardino, CA; the college sports editor at The Tennessean, Nashville, TN; and an investigative reporter at the Orange County Register, Santa Ana, CA.


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