Martello Technologies Group Targets MSPs, VARs with New Partner Program

The new program should increase the number of Microsoft users on Martello’s DEM platform.

Edward Gately, Senior News Editor

June 2, 2021

2 Min Read

Martello Technologies Group has launched its first digital experience monitoring (DEM)-focused partner program for MSPs and VARs selling Microsoft 365 services.

The partner program allows MSPs and VARs to bring the benefits of Martello Technologies’ Microsoft 365 and Microsoft Teams DEM platform to SMEs.

LDI, a provider of digital office solutions, has joined the program. It has more than 7,000 SMB customers.

Mike Danforth is Martello Technologies’ vice president of global partnerships and sales.


Martello’s Mike Danforth

“When we acquired GSX (a Microsoft DEM provider), we were looking to bring the solution to partners and their SME clients,” he said. “And certainly the impact of the pandemic on IT made this strategy even more important.”

IT teams managed the bulk of their users’ workloads inside of a controlled environment, Danforth said. But the pandemic accelerated the expansion of the network perimeter. Therefore, IT teams now face complexity around solving user experience and uptime for cloud services.

The biggest challenge is knowing where there are problems and how they are affecting cloud service performance, he said.

Partner Program Benefits

The company’s partner program includes training, automated service-level agreement (SLA) management and co-marketing. It will help partners provide value added services with complete visibility of Microsoft 365 and cloud/hybrid service delivery.

Businesses are widely using Microsoft 365 and Microsoft Teams. However, there’s a lack of visibility into cloud service performance and the complexity of hybrid service delivery. Those create challenges managing solution performance and user experience.

“Martello’s renewed DEM partner program launch is designed to provide partners the insights to tackle the new work-from-anywhere IT world,” Danforth said.

Martello worked with a large Microsoft partner over the last year, he said. That helped the company better understand partners’ needs.

Here’s our most recent list of important channel-program changes you should know.

“Going forward as we launch the program and onboard partners, we expect to continue improving with more partner feedback,” Danforth said.

The partner program is expected to increase the number of Microsoft users on Martello’s DEM platform through fiscal year 2022.

Robert Handel is senior director of LDI’s cloud services.

“Martello’s DEM solutions strengthen the world-class service we bring to our clients, by enabling our team and our clients to proactively view, monitor and resolve issues related to Microsoft 365 and Microsoft Teams performance and user experience,” he said.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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