IT security vendor Kaspersky Lab kicked off its annual North American Partner Conference with details on the company’s enhanced partner program for U.S. and Canadian resellers.

Michael Cusanelli, Associate Editor

March 6, 2015

2 Min Read
John Murdock vice president of Channel Sales Kaspersky North America
John Murdock, vice president of Channel Sales, Kaspersky North America

IT security vendor Kaspersky Lab kicked off its annual North American Partner Conference with details on the company’s enhanced partner program for U.S. and Canadian resellers.

Kaspersky said the program was born of direct partner feedback and the need to tweak its existing structure to fit the needs of the evolving IT security landscape.

“The enhancements we’ve made to the partner program are a direct result of our commitment to listening to what our partners say is most important to them and delivering on those needs,” said John Murdock, vice president of Channel Sales, in a statement. “Our message to partners is simple and unwavering: Invest in a partnership with us and we will deliver value that is second to none, ultimately growing our businesses together.”

Like many others of its kind, Kaspersky’s North American partner program features a standard tiered structure, with registered partners occupying the lowest tier, followed by silver, gold and platinum resellers.

New features of the enhanced partner program include:

  • The addition of a Partner Demand Center that will allow resellers to access content and utilize marketing campaigns, with additional co-branding options.

  • More deal registration and incentive programs, most notably the opportunity for partners to receive up to 50 percent margins on sales.

  • A new Partner Loyalty Program that will reward the owners of VAR and MSP partners for all sales on an ongoing basis.

  • The ability for platinum partners to receive joint business planning on a quarterly basis to drive sales. Gold partners will have the opportunity to receive joint business planning on an annual basis.

“Kaspersky Lab’s Partner Program was truly created with our partners’ profitability and success top of mind, and the new enhancements are a testament to that commitment,” said Jon Whitlock, senior director of Channel Marketing. “Under the new program, Kaspersky Lab partners will be even more successful and reap even more benefits. From tools to help them close deals, incentives for driving sales and support for overcoming potential challenges, we truly offer a program that is best in class.”

Last month, Kaspersky announced the launch of Security Startup Challenge 2015, a new competition that will pair security provider startups with business, cybersecurity and industry experts from around the globe to develop new ways to stop cybercrime. The company also appointed Kim Stevens as new director of VAR Channel Sales, responsible for developing the security vendor’s VAR strategy and sales performance.

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About the Author(s)

Michael  Cusanelli

Associate Editor, Penton Technology Group, Channel

Michael Cusanelli is the associate editor for Penton Technology’s channel properties, including The VAR Guy, MSPmentor and Talkin' Cloud. He has written articles and produced video for Newsday.com and is a graduate of Stony Brook University's School of Journalism in New York. In his spare time Michael likes to play video games, watch sci-fi movies and participate in all things nerdy. He can be reached at [email protected]

 

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