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Kaseya Chief Marketing Officer Exits; Successor Coming?

Kaseya Chief Marketing Officer Bob Davis exited the managed services software company, MSPmentor confirmed. Is a new Kaseya CMO on the way?

Joe Panettieri

August 12, 2013

2 Min Read
Chief Marketing Officer Bob Davis exited Kaseya on July 31
Chief Marketing Officer Bob Davis exited Kaseya on July 31.

Kaseya Chief Marketing Officer Bob Davis has exited the managed services and IT automation software company, MSPmentor has confirmed. Davis’s exit comes as Kaseya continues to build out an executive team that now includes Chief Technology Officer Prakash Khot, a former Salesforce.com Senior VP. Whom will CEO Yogesh Gupta hire next?

I asked Gupta if Kaseya will name/hire a new CMO. His response: “Stay tuned.  As I had said when we first spoke, building the management team is one of my highest priorities.”

Gupta certainly has been busy. Insight Venture Partners, a venture capital firm, acquired Kaseya and named Gupta CEO in June 2013. Gupta, working closely with Insight, had been studying Kaseya for roughly six to eight months before the acquisition was announced. More recently, Kaseya has acquired Zyrion for cloud and virtualization management, and Rover App for mobile device management.

Meanwhile, Davis exited Kaseya on July 31 — a few weeks after the Insight Venture Partners deal was announced. Davis was the rare executive who had experience with Kaseya’s co-founders (each of whom has since exited the company) as well as new Kaseya CEO Yogesh Gupta. Both Davis and Gupta previously worked at CA Technologies, and Davis also drove marketing at Novell during the prime NetWare years.

Davis had two tours of duty with Kaseya. Most recently, he helped the company to sharpen its brand across the MSP and corporate IT management landscape. He certainly had a hand in how Kaseya communicated the company’s recent sale and continued acquisitions.

Davis is now heading out on an entirely different journey: He just got married and is heading out on his honeymoon.

Back at Kaseya, it’s a safe bet the company will adjust its marketing and branding toward a more comprehensive IT management message. Kaseya is best known as a PC management platform. But as mobile, cloud and virtualization start to dominate the IT landscape, Kaseya is looking to shift accordingly. As Kaseya digests the Zyrion and Rover App acquisitions, I suspect you’ll see a new marketing message emerge from the company.

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About the Author(s)

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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