Head of Global Channels, General Business & Global Channels, SAP


June 6, 2017

1 Min Read
Karl Fahrbach

Karl Fahrbach is head of Global Channels and is responsible for SAP’s indirect channel worldwide. Karl’s mandate is to strengthen SAP's competitive advantage in the reseller and partner ecosystem across all market segments with a strategic focus on the General Business marketplace. Under his leadership the organization is focused on accelerating the growth of SAP’s channel ecosystem by driving co-innovation with partners, launching new partner economic models and by ensuring excellence in sales and implementation capacity. Karl reports to Rodolpho Cardenuto, president and head of Global Channels & General Business.

Previously he served as chief of staff of SAP’s Global Partner Operations organization. In his role, he was responsible for leading the office of the president of SAP Global Partner Operations.

Since joining SAP in 2006, Karl has held a variety of positions in the channel and small to midsize enterprise area. He began his career at SAP at the company headquarters in Walldorf, Germany where he was global sales channel manager, responsible for channel programs in the global SME team. In 2009, he transferred to Spain to lead General Business segment for Iberia.

Karl started his career at Microsoft in Spain as a channel sales representative. In addition, he previously worked in other software companies like Oracle and CA. Fluent in English, Spanish and German, Karl graduated in Business Management from Deusto University in Spain and has an MBA from the ICADE business school in Madrid.

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