Jaymie Scotto & Associates (JSA) Expands Channel Marketing Services, Launches New Channel Division

This includes customized turnkey marketing support for the channel.

April 11, 2022

3 Min Read
Marketing Discussion

PRESS RELEASE — CHANNEL PARTNERS CONFERENCE & EXPO, LAS VEGAS, April 11 — Jaymie Scotto & Associates (JSA) (Booth 1268), the preeminent provider of public relations (PR), digital marketing and event planning services for telecom, data center and network infrastructure companies, announces the expansion of its comprehensive portfolio of services to include customized turnkey marketing support for the channel.

Since the agency’s inception in 2005, JSA has worked with leading telco carriers, data centers, MSPs, cloud providers and cybersecurity consultancy firms on channel marketing initiatives and events to increase brand awareness and sales. As today’s channel landscape continues to evolve, the agency developed a more robust channel division encompassing unmatched expertise, lead gen solutions, global influencer partnerships and digital thought leadership channels, including JSA TV, Data Movers Podcast, VRTs (Virtual Roundtables) and TNN (Telecom News Now) Blog. In addition, JSA is a HubSpot Platinum Partner and leverages the industry’s top data-driven tools and platforms to deliver results.

JSA’s expanded channel marketing is led by two Vice Presidents of Account Management, Buffy Harakidas and Candace Sipos, and Marketing Director, Courtney Burrows. Combined, the expert trio brings decades of channel experience, out-of-the-box thinking and proven success launching and building channel marketing programs for world-leading brands.

“JSA is highly-focused on staying ahead of the curve with marketing strategies designed to drive strong results and ROI,” explains Jaymie Scotto Cutaia, Founder and CEO of Jaymie Scotto & Associates (JSA). “Today’s channel-focused organizations require the most advanced tools and support to develop, launch, promote and manage consistent channel messaging to ensure partners are aware of program benefits, incentives, and product and service enhancements. As an extension of your team, JSA effectively takes the complexity out of channel marketing, delivering additional revenue streams to the data center and telecom companies it serves. We’re excited to continue growing with the channel and strengthening our offerings to meet changing demands with solid leadership, partnerships and proprietary, established channels to take your marketing to new heights.”

JSA’s channel marketing services include, but are not limited to:

  • Brand strategy, content creation and development

  • CRM and email marketing implementation, automation and management

  • Lead capturing and nurturing powered by AI

  • In-person, virtual and hybrid event planning and marketing

  • Media relations, M&A strategy and top-tier placements

  • PPC advertising

  • Social media management and advertising

  • Sales enablement and product marketing

  • Video and podcast production

  • Website development and graphic design

To learn more about JSA’s channel marketing support, visit JSA.net/telecomchannelmarketing or booth #1268 during Channel Partners Expo on April 11-14 in Las Vegas. The JSA team will be filming JSA TV interviews and promoting the agency’s Greener Data Movement and book, which will launch on Earth Day and feature actionable insights from 24 industry leaders and channel pioneers.

About JSA
Celebrating over 17 years of success, Jaymie Scotto & Associates (JSA) is the preeminent provider of Public Relations, Account Based Marketing (ABM), Lead Nurturing and Event Planning services to the telecom, data center and network infrastructure industries. A 2021 Inc. 5000 company, JSA has also been named one of the Top 100 Elite Agencies in the US by PRNEWS, ‘Best Industry-Focused Agency’ of 2021 by the Bulldog PR Awards and ‘Most Outstanding Telecoms PR Agency’ by LiveWire for two years in a row. Our success is attributed to our skilled JSA team, innovative tools, and established media and industry relationships. Combined, these allow us to deliver the industry’s gold standard in content creation, media outreach, digital marketing and brand strategy services available, orchestrated in a timely, integrated marketing plan customized for each client, to offer optimal and measurable ROI.

To learn more about how JSA can elevate your brand, visit www.jsa.net.

Join the conversation: Follow JSA on LinkedIn and Twitter.

For media inquiries, please contact:
Jaymie Scotto & Associates (JSA)
+1 866.695.3629 ext. 6
[email protected]

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