Information Builders Aims New Partner Program at Bigger Clients, Deals
The new program allows partners to refer or resell all WebFOCUS products, making it possible to do “extreme analytical applications," said Information Builders’ Jake Freivald.
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**Editor’s Note: Click here for a list of recent important channel-program changes you should know.**
Information Builders this week launched Analytics Accelerator, a new partner program for systems integrators (SIs) and infrastructure companies to sell its WebFOCUS BI and analytics software globally.
The program includes the highest referral fees and highest margins of any Information Builders program. In addition, when discounting is required, the company will provide margin protection for an initial percentage — with shared responsibility for margin after that point.
Jake Freivald, Information Builders’ vice president of product marketing, tells Channel Partners the program was designed in conjunction with partners to “elevate the discussion to larger clients, larger applications and larger deals.”
“We have another reseller program, for example, that’s focused specifically on the analytical tool market,” he said. “Because it focused on the smaller reseller market, the number of Information Builders products that can be resold is more limited than in the Analytics Accelerator program, and the flexibility isn’t the same, either.”{ad}
While previous reseller programs only allowed partners to refer deals to Information Builders’ direct sales team or resell the WebFOCUS Business User Edition, the new program allows partners to refer or resell all WebFOCUS products, making it possible to do “extreme analytical applications,” Freivald said.