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Images: Top-Performing Dell Partners Celebrate Growth

Synapse360, CAE, Softcat, CCS Media and SCC all reveal what it’s like working with Dell during its U.K. Partner Summit.

Christine Horton

July 13, 2022

6 Slides

Dell Technologies has recognized its top partners at its UK Partner Summit.

A total of 15 awards were up for grabs Dell partners. They recognized successes including new business and partner growth, and individual achievements across sales and technical teams. The in-person event in London – the first in three years – concluded with CDW receiving the Partner of the Year accolade.

Rob Tomlin (pictured above), VP, U.K. channel for Dell Technologies, described partner attendance and enthusiasm as “phenomenal.”

“It’s a great pleasure to recognize the sterling work of our partners in driving transformation and growth for British businesses. It’s especially gratifying to have everyone in the same room after three years apart. He added: “It’s a privilege to celebrate their achievements and to be part of this dynamic partner community.”

New Apprenticeship Scheme

The event was co-hosted by Dayne Turbitt, Dell’s U.K. SVP and general manager. Tomlin revealed Dell has doubled its channel business in last three years. Turbitt and Tomlin also announced a new U.K. apprenticeship program pilot, in partnership with Microsoft, to combat the skills gap.

“We’ve been working for a number of months now around helping support the talent divide in the marketplace. We’re working with Microsoft to help source talent in the marketplace, helping place them into our partners and co-fund where appropriate. Which has gone down really well,” said Tomlin.

Platinum Partner of the Year Synapse360 managing director Steve Douglas said the announcement was as highlight of the summit.

“We do struggle to get good talent into the partner businesses. I love the idea of getting younger innovators in the business, with new thoughts and ideas,” he said.

Dell Technologies Partner Award 2022 Recipients

  • CSR Partner of the Year: Insight

  • Services Partner of the Year: CDW

  • Medium Business Partner of the Year: CCS Media

  • Public Sector Partner of the year: Phoenix

  • Gold Partner of the Year:CSI

  • Platinum Partner of the Year: Synapse360

  • CSP Partner of the Year: NTT

  • CSG Partner of the Year: Softcat

  • Excellence in Marketing: Boxxe

  • Datacenter Partner of the Year: Computacenter

  • Excellence in New Business Development: CAE

  • Salesperson of the Year: Graham Wiggins and Nick Jones, Computacenter

  • Breakthrough Award: SCC

  • Distributor of the Year: Tech Data

  • Partner of the Year: CDW

Channel Futures spoke to some of the winners about growing their businesses and navigating market challenges. They also reveal how Dell is working to work more closely with its partners. See the slideshow above to hear from the Dell partners.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.


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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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