The company brought physical operations to the Phoenix region because of the strong presence of startups.

James Anderson, Senior News Editor

August 5, 2017

7 Slides

SAP is expanding its business for SMB and channel customers.

The Germany-based software company moved into a new office in Tempe, Arizona, on July 25. The company brought physical operations to the Phoenix area due to the strong presence of startups. The vast majority (four in five) of SAP’s 355,000 customers are SMBs.

“We’ve been working in the SMB space for a very long time, with 80 percent of our customers being in the space, but it’s evolving,” said Christine Gavin-Johnson,  vice president of commercial and channel sales for SAP North America. “Because new companies are showing up every day.”

There are approximately 200 employees in the facility Johnson tells Channel Partners that her company plans to add 150 seats to the Tempe office over the next three to five years. They will specialize mainly in sales, and some will be involved with the channel. SAP has approximately 16,000 worldwide partners.

We visited the office and snapped some pictures. Scroll through our gallery!

For other news on SAP, read about its recent channel-related hires.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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