HP’s channel strategy leader reveals how HP is tweaking its two-year old partner program, and what to expect for the rest of 2023.

Christine Horton, Contributing Editor

March 31, 2023

7 Slides

HP AMPLIFY — HP this week revealed how it plans to move forward with partners in 2023. They include a host of channel initiatives scheduled for later this year, alongside a vow to improve HP tools and processes.

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HP’s Mary Beth Walker

Channel Futures sat down with HP’s head of global channel strategy, Mary Beth Walker, to dig into what those plans mean for partners. She explained the reasons behind the launches, new partner opportunities and how HP is responding to partner feedback.

Channel Futures: There were some updates made to the Amplify Partner Program announced this week. They included the “More for More” incentive. What was the reason behind that?

HP’s Mary Beth Walker: With More for More, we want to entice partners to work across the portfolio instead of in areas where they’re just used to dealing. For instance, a partner who’s only been selling print, is there a way to have a little extra incentive [to] go into PC? So, we’ll look at how to make it enticing for partners to sell across the portfolio.

See our slideshow above for the rest of our conversation with Walker on the HP channel. It includes a discussion of market development funds, partner engagement, sustainability and more.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Christine Horton or connect with her on LinkedIn.

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About the Author(s)

Christine Horton

Contributing Editor, Channel Futures

Christine Horton writes about all kinds of technology from a business perspective. Specializing in the IT sales channel, she is a former editor and now regular contributor to leading channel and business publications. She has a particular focus on EMEA for Channel Futures.

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