Guy Kawasaki: 10 Tips to Master the Art of Innovation
AVG Technologies (AVG) Cloud Partner Summit in Phoenix featured former Apple (AAPL) Chief Evangelist Guy Kawasaki today. Here's his advice for managed service providers (MSPs).
![Former Apple Chief Evangelist Guy Kawasaki Former Apple Chief Evangelist Guy Kawasaki](https://eu-images.contentstack.com/v3/assets/blt10e444bce2d36aa8/blt73883aa6ae0bc094/6526609809bd07e0d6d28eda/dscn0643_0.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Do you know Wendy’s mission statement? Former Apple (AAPL) Chief Evangelist Guy Kawasaki certainly does: “The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships.”
Kawasaki, who delivered the keynote address at this week’s AVG Technologies (AVG) Cloud Partner Summit in Phoenix, said he believes the fast food chain’s 22-word mission statement is too long and too vague to be effective.
Instead, he recommended managed service providers (MSPs) use a two- or three-word mantra to highlight their mission.
“Not having a mission statement, I think, is a good thing,” Kawasaki told summit attendees.
Kawasaki’s keynote, titled “The Art of Innovation,” featured 10 tips that MSPs can use to improve their businesses:
1. Make meaning
Kawasaki noted money is important for MSPs, but it should not be their sole motivation, and he recommended “making meaning” to prosper in today’s business world.
“Successful companies want to make meaning,” Kawasaki said. “I believe that if you try to make meaning, you’ll also make money.”
2. Make a mantra
A two- or three-word statement that describes what your company does can help an MSP connect with its customers.
Kawasaki provided several examples of effective mantras, including:
Nike — Authentic athletic performance
FedEx — Peace of mind