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Gluware Launches Accelerate Partner Program to Drive Network Automation

Accelerate expands the company's channel reseller offerings.

Edward Gately

April 12, 2023

3 Min Read
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Gluware, the provider of network automation, has unveiled its new Accelerate Partner Program.

Partners can capitalize on the growing global demand for network automation through Gluware low-code/no-code solutions. With this launch, Gluware is advancing its channel-first strategy to unlock new value sources for partners. It provides a toolkit and updated resources to drive new and expanded revenue opportunities.

Accelerate expands the company’s channel reseller offerings. It emphasizes easy deal registration, sales incentives, co-selling opportunities, training, go-to-market (GTM) support and joint-marketing.

Accelerate is now open to all current partners and resellers.

Here’s our most recent list of important channel-program changes you should know.

Growing Market Desire for Gluware Network Automation Capabilities

Colin Henry, Gluware‘s vice president of channel sales, said Accelerate serves as an expanded program to meet the growing desire for network automation capabilities in the market.

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Gluware’s Colin Henry

“The enhanced tools, support options and resources enable us to keep up with the hypergrowth we’re seeing in the industry and as an organization,” he said. “Network automation is one of the fastest-growing global markets. Enterprise customers are asking for the outcomes network automation provides. And channel partners are looking for ways to help them achieve those outcomes while driving profitable growth. Gluware is at the forefront of network automation. So we introduced this strategic evolution of our partner program to provide a partner-focused toolkit that generates growth opportunities and rewards partners for their investments.”

Accelerate also allows Gluware and its partners to take advantage of the resources from its relationship with Ingram Micro’s emerging business group, Henry said.

“Input from partners has absolutely played a critical role in the development of our program,” he said. “Partners were asking how we can help provide the resources to enable their sales teams to educate their business outcomes, and ROI of network automation. This program is focused on providing those resources and aggressive margins to reward partners. I personally worked at a channel partner before joining Gluware. So I have a firsthand perspective on the challenges they face. It was a natural transition for me to come to Gluware and work with these partners that are hungry for disruptive technologies and the rapid benefits network automation in particular can provide to their engineers, business services, and ultimately, their bottom line.”

New Revenue Streams with Gluware Network Automation

Resellers can launch new revenue streams through Gluware’s low-code/no-code network automation. Gluware’s capabilities are well suited for partners who service end users in highly regulated industries, those with distributed workforces, those prone to network outages due to manual error, and those facing network complexity due to M&A and consolidation.

Gluware is also introducing a new partner portal. It provides a hub of sales tools, product information, performance metrics and more. These initiatives expand the value Gluware delivers to new and existing partners through opportunities for recurring revenue, professional services and incremental deal registration.

Accelerate offers three tiers: authorized, premier and premier plus. It rewards partners for their overall engagement with Gluware, providing progressive benefits based on partner capabilities and ARR targets.

Premier plus partners also gain access to Gluware Lab, the company’s integrated development environment (IDE). It enables partners to create customized services for their customers.

“We also have simplified our pricing process to help drive agility in quoting for our partners,” Henry said.

C.R. Howdyshell, president of Advizex, said enterprises are looking for ways to accelerate their network automation strategies and ensure success.

“Gluware’s low-code/no-code intelligent network automation solutions offer the fastest time-to-value, and companies are excited,” he said. “The Gluware Accelerate Partner Program gives us what we need to keep up with demand and grow our everything-as-a-service practice.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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