Datto Hires Level Platforms' Rob Rae

Datto is hiring Level Platforms veteran Rob Rae as VP of Business Development. The move comes as AVG acquires Level Platforms and Datto seeks to accelerate its cloud BDR (backup and disaster recovery) business.

Joe Panettieri, Former Editorial Director

July 8, 2013

2 Min Read
Rob Rae will join Datto as VP of business development on Aug 5
Rob Rae will join Datto as VP of business development on Aug. 5.

Datto is hiring Level Platforms Director of Partner Development and Operations Rob Rae, MSPmentor has confirmed. Rae will join Datto, the cloud BDR (backup and disaster recovery) specialist, as VP of business development on Aug. 5.  The move comes as AVG acquires Level Platforms to accelerate its SMB push, and Datto continues to ramp up its cloud BDR initiatives. 

“Datto obviously is a rapidly growing organization with a great channel program,” said Rae. “They reached out and asked if I was interested in joining the channel team. They have a great reputation and a great product set; it was an opportunity that I couldn’t pass up.”

Rae was not looking to exit Level Platforms, which AVG is acquiring. AVG “has a good solid plan for Level Platforms; I was very excited about it. That’s the toughest part of this decision. The path AVG is taking is very focused on [Level Platforms’] partners.”

For AVG this is a key period — where continued communications with the Level Platforms base will be extremely important. I think AVG realizes Rae is well-known across Level Platforms’ partner base. His exit may make some Level Platforms partners nervous. But let’s keep things in perspective:

  • AVG’s executive team, including VP of Sales and Operations Luke Walling, has extensive SMB software, channel and M&A experience. “Rob got a tremendous offer and I can’t blame him for taking it,” said Walling. “But as you know I come from a channel background myself. I bleed channel blood. So we have no intention at all to change that channel commitment with Level Platforms.” (Walling and I spoke separately a couple of weeks ago about the AVG-Level Platforms deal. More details soon…)

  • Going forward, Level Platforms Director of Partner Community Dave Sobel remains a key player to watch, especially as events like ChannelCon approach. 

  • Amid multiple M&A deals (Insight buying Kaseya; SolarWinds buying N-able; and AVG buying Level Platforms), MSPs should expect a steady stream of career changers. When M&A occurs, it’s natural for executives and business leaders to receive calls from head-hunters and recruiters to see which talent can be tempted to new jobs.

In Rae’s case, the opportunity to become VP of business development at a fast-growth coming was an offer he couldn’t turn down. 

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About the Author(s)

Joe Panettieri

Former Editorial Director, Nine Lives Media, a division of Penton Media

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