Concentric AI Partners Get New Benefits with First Partner Program

The new program is key to Concentric AI's GTM strategy.

Edward Gately, Senior News Editor

April 12, 2023

2 Min Read
Number One

Concentric AI partners now have access to the company’s first partner program. The vendor provides artificial intelligence (AI)-based solutions for autonomous data security posture management (DSPM).

The program aims to enable Concentric AI partners’ growth and success delivering a solution to improve customers’ security posture. End users can realize the full value of its Semantic Intelligence AI-powered data risk management platform.

This is Concentric AI’s first partner program.

Here’s our most recent list of important channel-program changes you should know.

Daniel Emanuele, Concentric AI’s senior vice president of worldwide sales, said the program is key to the company’s go-to-market (GTM) strategy as “we are 100% channel-first.”


Concentric AI’s Daniel Emanuele

“We worked with partner Set Solutions to develop our program, and feel that now is a great time to launch after hearing and implementing their feedback,” he said. “We realize the great relationships that channel partners have with customers. And enabling them with the best DSPM and data classification technology is huge win for all parties involved — partners, customers and Concentric AI.”

Benefits for Concentric AI Partners

Highlights and benefits for Concentric AI partners include:

  • Ease of proof of concept (POC).

  • Recurring revenue.

  • Registration protection.

  • Technical training, documentation and support for sales.

  • A proven track record against competing products.

“We worked with multiple initial partners to understand the best way to work with them and their customers,” Emanuele said. “This includes feedback on deal registration processes, co-marketing activities, and sales and technical enablement.”

Concentric AI will continue incorporating partner feedback so they have the “best experience possible with Concentric AI,” he said.

In 2022, Concentric AI monitored up to 1.5 petabytes of data per customer and secured 1 million users. The Semantic Intelligence platform protected 24 million unstructured data files/records. In addition, it classified 400 million data files/records for its customers.

“We’ve heard frustrations from customers with legacy solutions which are too difficult to manage, inaccurate and simply do not meet their needs,” Emanuele said. “With decades of experience in the data classification and data access governance space, combined with the trust our partners have built with their customers, this will enable customers to replace their legacy technology with the leader and most innovative company in the space.”

Set Solutions is an early member of the Concentric AI partner program.

“We’d been looking for a partner that has an easy-to-deploy solution that actually works and isn’t a headache to manage,” said Dan Broussard, Set Solutions’ executive vice president of sales. “We found that in Concentric AI, as well as a team that has been easy to work with and has met the unique needs of our enterprise customers.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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