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New, Changing Partner Programs: Zoom, TCG, HPE, Fortinet, Microsoft, More

Telecom and IT vendors are courting partners to sell their solutions.

James Anderson

April 12, 2021

28 Slides

Check out the latest partner program updates from the big-name provider after big-name provider in the channel.

Now that Channel Partners and Channel Futures have fully merged, we’re giving you double the fun in our channel program gallery. You’ll find telecommunications, IT and everything in between. Looking for data center services? A colocation provider just launched a partner program that helps channel partners target government customers. Looking for network services? Granite Telecommunications recently gave agents the opportunity to earn commissions in unique areas. Looking for voice? Dialpad launched a partner portal. Looking for cloud data management? Informatica enhanced its pricing structure.

Many a provider of technology services announced a new program. That includes two SASE companies, a cybersecurity skills provider, a data center and a CPaaS vendor. In other cases, the companies launched new specializations, new marketing resources or new partner-facing staff. In addition, one vendor clarified how it intends to balance direct and indirect sales. Also, the world’s largest software companies announced a new channel chief.

There were so many stories that we couldn’t fit everything in. For example, pentest-as-a-service company Cobalt launched its first partner program, Schneider Electric introduced a program that encourages recurring revenue and TBI announced multiple new suppliers and personnel.

Check out the slides above, where you’ll see the latest updates in the channel.

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About the Author(s)

James Anderson

Senior News Editor, Channel Futures

James Anderson is a news editor for Channel Futures. He interned with Informa while working toward his degree in journalism from Arizona State University, then joined the company after graduating. He writes about SD-WAN, telecom and cablecos, technology services distributors and carriers. He has served as a moderator for multiple panels at Channel Partners events.

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