Broadcom Partners Get New Expert Advantage Program

Expert Advantage expands specialized services partnerships.

Edward Gately, Senior News Editor

May 26, 2021

2 Min Read
Flaming New

Broadcom partners now have access to Expert Advantage, an expanded global channel services partner program to drive growth across Broadcom Software solutions.

Expert Advantage expands specialized services partnerships to better serve joint customers and maximize their software investments. Broadcom recognizes that partners with highly specialized skill sets and localized expertise play a critical role in helping customers achieve their digital transformation and cybersecurity goals.

Cameron Sedgwick is head of global services and education for Broadcom Software. He said customers are looking for a strategic software partner, not a vendor, who takes an R&D-first approach to helping them solve complex challenges. Those include accelerating growth, optimizing business for efficiency and keeping everything protected.

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Broadcom’s Cameron Sedgwick

“To meet this need, we created a new group focused exclusively on business-critical enterprise solutions for complex environments, Broadcom Software,” he said. “At the same time, we also recognized that as our software business evolved, we needed to broaden our partner ecosystem to a diverse network of trusted, highly specialized and localized experts to provide the services customers need throughout their entire life cycle.”

Expert Advantage enables Broadcom Software to integrate potential future acquisitions into its enterprise software portfolio, Sedgwick said.

Polling Partners

Broadcom took input from customers and partners while developing Expert Advantage, Sedgwick said. It asked what kind of partner program would benefit them most.

It needed to benefit partners as well as customers, he said. Moreover, it needed to reward them for investing in services-oriented offerings. Those include technical support, professional services and managed services.

Expert Advantage provides this, Sedgwick said. It promotes partners’ accomplishments, while avoiding any kind of friction with sales or other groups.

Expert Advantage enables more partners to offer services to Broadcom Software customers, “dramatically expanding our ecosystem of partners,” Sedgwick said.

Partners can develop and sell services that are unique and which differentiate them in the market, he said. That offers customers more choice.

Competitive Advantage

The Expert Advantage Finder Tool profiles partners’ experience, services offerings and what makes them unique in the market. That gives partners a distinct competitive advantage with customers, Sedgwick said.

Working closely with Broacom’s sales organization, partners can now extend their capabilities to new, local markets, he added.

“The more success they have with our customers, the more we will be able to reward them by heralding that success and experience to others,” Sedgwick said.

Ramanath Suryaprakash is Infosys‘ associate vice president of partner ecosystems and global alliances.

“The Expert Advantage partner program will allow Infosys and Broadcom Software to deepen its strategic relationship and to find mutually beneficial outcomes for our customers,” he said. “We remain committed to our strategic partnership.”

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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