The partner program is for VARs, MSPs and MSSPs.

Edward Gately, Senior News Editor

June 17, 2021

2 Min Read
Cloud Email

Avanan partners now have access to the company’s first partner program with dedicated channel sales, engineering and marketing resources.


Avanan’s Michael Lyons

The global partner program is led by Michael Lyons, Avanan’s vice president of global channels. Avanan provides cloud email and collaboration security.

The program offers VARs, MSPs and MSSPs an opportunity to offer Avanan’s pre-delivery protection. It stops delivery of malicious emails before they reach end-user inboxes.

Here’s our most recent list of important channel-program changes you should know.

More specifically, Avanan scans emails after default security, but before the inbox. That leads to a 99.2% reduction in phishing emails reaching the inbox.

Moreover, Avanan’s technology secures all enterprise collaboration apps like Microsoft Teams and file-sharing apps like Dropbox.

‘Time Is Right’ for Partner Program

Lyons said Avanan has sold through partners for many years, but this is its first formal partner program.

“We know there’s a tremendous market that only transacts through partners, but wanted to build awareness before formalizing our channel program,” he said. “Avanan has experienced close to 700% growth including onboarding over 4,000 new customers, so the time is right. With G2 and Gartner Peer Insights ranking Avanan as the No. 1 email security solution, the market and partner community are now aware of Avanan.”

Here’s our most recent list of important channel-program changes you should know.

In 2020, Avanan rolled out its partner portal. It helps Avanan partners to onboard and start selling. Moreover, it offers instant protection for end-users and increasing revenue for service providers.

“We still encounter the legacy email gateway providers, but that’s beginning to change,” Lyons said. “A growing percentage of businesses are realizing that once they migrate to the cloud, an API-based email security solution is needed. And it needs to scan email before delivery to the user inbox to ensure users are not exposed even for a moment. This Avanan patented approach provides our partners a massive competitive advantage. And the simplicity and flexibility of our channel program makes the decision to partner with Avanan painless.”

Joel Kino is managing director of Interconnekt.

“Working with the Avanan team has been amazing,” he said. “Their channel program shows they understand the needs of the MSP. That has allowed us to free up our time and resources to scale our business.”

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Edward Gately or connect with him on LinkedIn.

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About the Author(s)

Edward Gately

Senior News Editor, Channel Futures

As news editor, Edward Gately covers cybersecurity, new channel programs and program changes, M&A and other IT channel trends. Prior to Informa, he spent 26 years as a newspaper journalist in Texas, Louisiana and Arizona.

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