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July 8, 2008
Official Verizon Wireless agents now may use co-op advertising dollars to activate toll-free vanity 800 numbers with real-time advertising tracking data.
Verizon Wireless (VZ), 800response and TracPoint Wireless Inc. jointly announced that authorized Verizon Wireless agents may now use the online Verizon Wireless Co-op Resource Center to redeem their co-op dollars toward the activation and monthly fees of a vanity 800 number.
The companies said the direct-response package offers Verizon Wireless agents new ways to increase response rates to their advertising; track leads coming into their stores by way of the telephone; and build a lead database for future campaign efforts.
As of this month, all authorized agents of Verizon Wireless products and services started getting 100 percent reimbursement of co-op advertising dollars, provided by Verizon Wireless, when activating a toll-free vanity 800 number through 800response. New technology in the Verizon Wireless Co-op Resource Center also eliminates the need for an agent to file a claim form, submit an invoice and wait for reimbursement.
“We work with TracPoint Wireless to bring the combination of our vanity 800 numbers and their expertly developed marketing programs to official Verizon retailers. By implementing the partnership with authorized Verizon Wireless agents we are vastly expanding our exposure to hundreds of their dealers, taking both 800response and TracPoint to a new level within the wireless industry,” said Laura Noonan, vice president of marketing and corporate communications with 800response.
Read more about:Agents
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