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The rollout of one tech giant’s new partner program is causing turmoil within the channel.

Claudia Adrien

May 6, 2022

7 Slides

Our weekly Channel People Making Waves ranks the most popular stories of the past seven days. We feature the individuals behind the articles, this week highlighting people at Pax8, TBI, Dell Technologies and more.

First up, M&A hasn’t let up in the channel, including for cybersecurity providers. Meet the experts raising the critical questions about whether this influx of capital is helpful or disruptive for MSPs and MSSPs.

Next, channel marketers and their companies have faced a host of concerns in the last two years — whether it was the pandemic, the changing face of decision-makers, or increased security needs. Channel Futures spoke to nearly a dozen CMOs about the challenges and how their companies stay on message.

Last, we spoke to David Wright, founder of Disruptive Innovations, about the changing nature of technology advisory firms that seek to move beyond procurement and into more consulting roles with their customers.

Check out our slideshow above for the people who made the top stories of the week. Also, don’t forget to check out last week’s roundup, which you can find here.

Want to contact the author directly about this story? Have ideas for a follow-up article? Email Claudia Adrien or connect with her on LinkedIn.

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About the Author(s)

Claudia Adrien

Claudia Adrien is a reporter for Channel Futures where she covers breaking news. Prior to Informa, she wrote about biosecurity and infectious disease for a national publication. She holds a degree in journalism from the University of Florida and resides in Tampa.

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